The Rocket Methodology

We work hard to understand where you sit in your market and where you want to be, then help you put the lead generation strategies in place to get there. Our proven methodology is central to this process, built on the experience of hundreds of past campaigns. When tailored to your unique business and objectives it helps to eliminate the usual uncertainties and creates your own dedicated strategy for long-term, sustained success.

01

Discovery, Measure
& Roadmap

A proven process to understand determine success and a framework to measure it.

02

Drive, Recycle & Convert

Using the right tactic at the right time to attract the right clients for your business.

Our Methodology
03

Results

Delivering high quality,
sales-ready, leads for your business in a demonstrable way.

04

Empower

Working together means better long-term outcomes for your business (and ours).

A few of the core techniques and methods we use:

Conversion-Centred Web Design

Effective website design is so much more than the initial impression when you land on the page. It drives the eye, the attention and the clicks to where they’re needed to convert a website visitor to a sales-ready lead. Our designers are true user experience specialists.

Digital Strategy

Digital strategy isn’t a vague ‘agency-land’ concept – it’s simply good business. There are only so many resources that can be directed at each campaign. The right digital strategy ensures those resources are used to their absolute potential to achieve your website goals.

Analytics & Insights

Data is a vital driver of your strategy, uncovering everything from how your customers find you to how they travel through their buying journey. We dig deeper than a standard analytics installation, gaining insights that open up new opportunities for your business.

Marketing Automation

Marketing automation tools can expand the potential of your databases and marketing channels, and also free up your valuable time and resources to focus on other ROI strategies. We can recommend the most suitable tools to boost your brand’s efficiency and reach.

Email Marketing

Properly segmented, targeted and expertly devised email marketing still outperforms every digital marketing channel in terms of ROI. Rocket can help you reach the right people at the right time with the right message, helping you get max value from your email database.

SEO

Search Engine Optimisation is the egg in the omelette of most digital marketing campaigns, however the field is rife with talk of rankings over results. We focus on positioning you prominently on terms of high commercial intent, then measure and respond for effectiveness.

SEM

Search Engine Marketing is scalable, targeted and measurable, and therefore ideal for generating tangible results. Problem is, conversion rates and CPA can be misleading, so we work to close the feedback loop to identify which clicks result in the best quality customers.

Training & Education

Teach a man to fish and he’ll be generating quality leads for life! Rocket runs training sessions, provides resources and educates teams in strategy and implementation, so you’ll always hold the knowledge and the tools to convert potential customers to sales-ready leads.

Website Audits

No one will spend time on a website that doesn’t operate seamlessly. We can thoroughly audit your digital assets to ensure that they are performing with best-practice in mind; site speed, conversion written copy, UX and more…

Persona Development

Those seemingly anonymous visits to your website each month are real people, each with their own emotional triggers and problems to solve. We work to understand these visitors to create a digital experience that answers their needs as well as your business outcomes.

Copywriting

Great digital copywriting (website content) does the brunt of the work for your sales team, answering questions before they’re asked and identifying the beneficial points of difference of your product or service. Crucially, it inspires action with a deft flick of brand personality.

CRO

High website traffic means nothing if profitable leads don’t eventuate. We deploy Conversion Rate Optimisation techniques to increase the percentage of visitors to your website who turn into high quality customers, focusing on your revenue rather than CPA or conversion rates.

User Experience (UX)

Every moment of your customer’s digital journey matters, from the initial few seconds on your website to becoming a client. We are UX fanatics, taking measures to understand this journey and develop improvements down to the finest detail to increase lead quality.

User Testing

User testing is a little bit magic and reveals a lot. We observe real users as they navigate your current or proposed website, uncovering key issues and changes that will smooth the bumps in their buying journey. Users are carefully selected based on your target personas.

Social Media Advertising

Facebook, Twitter and LinkedIn ads can be highly targeted and incredibly effective thanks to their fast and personalised nature. We can help to develop and design social media advertising based on your target market personas to reach your customers directly.

Retargeting & Remarketing

Google remarketing shows your ads to those who have already visited your website, reminding them of your brand or product on different sites as they travel the internet. It’s effectively a follow-up call, and it’s highly successful in generating otherwise-missed leads.

Wondering which options are right for your business?

The best tools for your business’s lead generation strategy will depend on a number of factors, including your industry, your target personas and your budget. For some clients we deploy virtually all of the items above and more. For other businesses, only a handful of these tools are required to see a marked improvement in website leads. By working through our core methodology as it applies to your business, we can direct our collective resources to where they’ll generate the biggest return on investment for you.

If you’re curious about how better quality leads could benefit your bottom line, contact us today.