1. Paid Email Marketing Email Marketing is a powerful tool within a digital marketers’ repertoire and is grossly undervalued right now. As the average cost per click continues to exponentially increase year on year across paid media such as Google Ads and Facebook, email remains free of media cost – this won’t be the case … Continue reading “The Top 5 Email Trends Changing the Future of Email Marketing”
Copywriting is no easy task. In fact, it can become quite frustrating and time-consuming to write compelling copy that will engage your targeted persona as well as lead to your desired goal; usually a sale. It is no longer just putting some words on the page or describing the features of your product, it is … Continue reading “How to Write Copy the Correct Way: 6 Copywriting Tips”
If there’s one thing that flat out kills a marketing campaign it’s not understanding what the people you’re talking to specifically value. This is where buyer personas come in. Used properly, a buyer persona will give you the edge in making sure your beautifully constructed campaigns actually work! Great! But what exactly is a … Continue reading “Perfecting Your Buyer Personas”
As defined by Hubspot, it is the “process buyers go through to become aware of, evaluate, and purchase a new product or service.” Thereafter, in an ideal scenario, buyers become advocates of the brand.
The secrets for compiling a winning B2B digital marketing strategy in 2018. B2B Marketing is no easy practice – otherwise, you wouldn’t be here. Luckily, we’re here to help! Although complex, developing a B2B marketing strategy is similar to a B2C strategy; utilising the same channels, personalised messaging, and creative copy etc. B2B marketing isn’t about … Continue reading “B2B Digital Marketing – The Truth. An Agency Reveals All.”
Email has rapidly evolved over the decades from an unsaturated, new shiny tool for both consumers and marketers, to a forum for unsolicited spam and is nowadays, often seen as a baron wasteland of unread messages. Yet, despite the negative perception of emails, there hasn’t been a better time to incorporate email marketing into a … Continue reading “4 Reasons Why Email Marketing is Essential in any Digital Strategy”