If there’s one thing that flat out kills a marketing campaign it’s not understanding what the people you’re talking to specifically value. This is where buyer personas come in. Used properly, a buyer persona will give you the edge in making sure your beautifully constructed campaigns actually work! Great! But what exactly is a … Continue reading “Perfecting Your Buyer Personas”
As defined by Hubspot, it is the “process buyers go through to become aware of, evaluate, and purchase a new product or service.” Thereafter, in an ideal scenario, buyers become advocates of the brand.
Email has rapidly evolved over the decades from an unsaturated, new shiny tool for both consumers and marketers, to a forum for unsolicited spam and is nowadays, often seen as a baron wasteland of unread messages. Yet, despite the negative perception of emails, there hasn’t been a better time to incorporate email marketing into a … Continue reading “4 Reasons Why Email Marketing is Essential in any Digital Strategy”
It has come to the time of year where we start to look at the digital marketing trends of 2018. The new year is just around the corner and the rate of change in the digital marketing landscape is showing no sign of slowing down. In fact, the industry will be changing more than ever … Continue reading “8 Trends That Will Shape Digital Marketing in 2018”
Ever wondered what the right decision is when looking at hiring an agency? The agency Vs. in-house debate has been discussed previously, so what do you look for when hiring an agency? Watch this video to find out. Video Transcription: Could I talk for a few minutes about what to look for if you’ve made … Continue reading “Video: What To Look For When Hiring An Agency”
Have you wondered what it takes to make the most if your AdWords campaigns? Senior Consultant, Stephen Mumford, talks us through the fundamentals of AdWords and what you can do for your business to make the most of the campaigns you have running. Video Transcription: So let’s have a quick look today at AdWords because … Continue reading “Video: Making The Most Of Your AdWords Campaigns”