Perfecting Your Buyer Personas

If there’s one thing that flat out kills a marketing campaign it’s not understanding what the people you’re talking to specifically value. This is where buyer personas come in. Used properly, a buyer persona will give you the edge in making sure your beautifully constructed campaigns actually work!   Great! But what exactly is a … Continue reading “Perfecting Your Buyer Personas”

Understanding the Online Buyer Journey

As defined by Hubspot, it is the “process buyers go through to become aware of, evaluate, and purchase a new product or service.” Thereafter, in an ideal scenario, buyers become advocates of the brand.