You want to improve visibility for your business on Google Maps. Here are the 6 most important factors that you should focus on to achieve this. 1. Ensure your business information is accurate on your Google My Business (GMB) Listing This is basic, you need to make sure all the fields in your GMB … Continue reading “6 Ways to Improve Visibility in Google Maps”
Don’t Be A Sheep Be creative with your AdWords campaigns. Here’s an example from a search for “best medical negligence lawyers Sydney”. The first three ads feature the same bland copy that you might expect to see- nothing that really differentiates each business from its competitors. Words like ‘Experienced’ or ‘Leading’ and a list of … Continue reading “10 Google AdWords Copy Hacks You SHOULD Be Using!”
Rolled out in Beta format earlier this month, Google has released a nifty new feature for PPC Techs – Responsive Search Ads. The product release formulates another piece of Google’s ambition to shift campaign optimisation further into the realm of machine learning. Google AdWords Responsive Search Ads will allow advertisers to upload up to fifteen … Continue reading “NEWS FLASH: Google Releases New Responsive Search Ads”
As defined by Hubspot, it is the “process buyers go through to become aware of, evaluate, and purchase a new product or service.” Thereafter, in an ideal scenario, buyers become advocates of the brand.
Current State of Voice In an age where multitasking and instant results are the norm, it comes as no surprise that voice search has been getting more attention. The current state of voice search is driven by virtual assistants such as Siri, Alexa, Cortana and Google, these vocally-driven virtual assistants have made sourcing and managing … Continue reading “The Rise of Voice Search and Why it Matters for Your Business”
It has come to the time of year where we start to look at the digital marketing trends of 2018. The new year is just around the corner and the rate of change in the digital marketing landscape is showing no sign of slowing down. In fact, the industry will be changing more than ever … Continue reading “8 Trends That Will Shape Digital Marketing in 2018”