Rocket’s View On SEM
Search Engine Marketing (SEM), Pay-Per-Click (PPC), Google Ads, AdWords, Bing Ads – there are many digital marketing names out there, but they all refer to the same thing – paying a search engine for clicks.
SEM is the most common mode of internet advertising in the world, in which an advertiser pays a fee to a search engine each time a user clicks a text ad shown on a search engine result page (SERP) that then links to their website. No doubt you already knew that… So how does your business maximise its effort in the space and what should the best PPC Agencies be doing to drive results for your brand?
PPC advertising has become the most competitive digital channel to invest your marketing dollar. By the start of 2019, over $A133 billion dollars will be spent on search advertising globally, with Google Ads (previously known as Google AdWords) accounting for more than 85% of this spend. This means that 20% of all advertising money in the world is spent on search!
The stakes can be very high in the search space. If small errors in campaigns are made, they can amount to hundreds of thousands of dollars of lost revenue for a business. The flipside is, like other high-stakes activities, a great return on investment can be made when you have success.
Paid Search is without a doubt the best place to capture a potential customer who is in the market for a particular product or service right now. There is nowhere else brands can reach customers at scale, at the bottom of the sales funnel, who are exhibiting commercial intent to buy.
With these factors at play, it’s never been more critical than now to have the best strategic minds managing your paid search spend and strategy.