How We’ll Approach Your PPC Campaign
Like any marketing endeavour, it pays dividends to plan and strategise any campaign. It’s “marketing 101” really. It’s also important not to confuse strategy with tactics. Strategy is about the big picture and the outcomes you want to achieve.
For PPC strategy, the process we follow at Rocket will normally flow like this:
- Identifying your target personas. What do they look like, how do they make decisions, how can they be influenced.
- Research your competition. What are they doing in the space, what are they bidding on, what does their ad copy look like, what kind of marketing tech are they using, where are they sending traffic? There are many great tools available to digital marketers which help us conduct thorough competitive analysis and provide meaningful insights.
- Formulating an account policy. What are we ultimately trying to achieve? Is PPC a growth driver, is it last click sales, how do we manage your brand presence and competitor bidding?
- Devising an action plan. Paid Search is an iterative process and the steps to implementing best practices should be laid out at the commencement of a campaign.