The creative optimisation of PPC campaigns is normally an area where we see the smallest amount of effort from some techs and agencies , yet it often reaps the greatest reward. Many times, we see people just take a ‘set and forget’ approach to their creative requirements for search.
So, what comprises the creative component of a search campaign, or where can you have creative input into search? Well, you can get creative with your Ad copy, landing page design and copy, URL structures, call out extensions, site links and more.
By putting clear thought and strategy into your ad copy, ad features and landing pages and by making them persona driven and having some marketing nous behind them, you can dramatically increase CTRs, conversions and performance whilst driving down acquisition costs. It takes skill to craft beautiful messages into a limited character space and help your ads stand out from the crowd. However, if you spend the time getting it right and continually tweaking, you will likely get terrific gains. We often suggest critically analysing your business’s features and benefits and how they take your client to an improved emotional after-state as a good place to start when re-working your ads. The same methodology can be applied to your approach to landing page design and copy.
If your in-house team or agency can spend time getting the right mix of strategy, technical and creative optimisation correct on your search campaigns, chances are you will be on your way to success.
How Are Your Google & Bing Ads Performing?
If you need a Sydney based PPC management company to take your search campaigns to the next level, get in touch with the team at Rocket. We live and breathe search. We’ve been in the space since Google AdWords first came out as an advertising product. We have a close relationship with both Google and Bing and can help you navigate the blurry line between what the major Search Engines say is good for you and what is actually good for your business. Talk to us today!