The majority of businesses in Australia are still generating revenue. Amongst all the doom and gloom you need to remember this. For most of us, prospects are still seeing our websites and other digital assets. From this they are forming an opinion on us based on our core messaging.
Here’s how our own messaging changed after COVID-19 changed our prospects lives.
Our messaging reflects the fact that we want to work with businesses who know they need a quality marketing partner to make the most of the current opportunities and challenges. It’s important they know we understand their current problems, not the problems they had before this all started.
It will be the same with your customers and prospects. If their problem, and the value you deliver to them, has changed then your messaging needs to reflect this. You want to join a conversation that is already going on in their heads.
Our advice to our clients is that they need to have a message for where their prospects find themselves right now. This message will likely change as the crisis changes. And just as importantly you need to have a message ready to go when
the recovery begins. You need to be able to act in real-time as things change.