From us to you, here’s the most effective marketing tool you have at your disposal right now:

“How can I help?”

That’s right. A simple question. You need to ask this of your customers and prospects. They will answer you and provide you with incredible insights into your market. For free.

The things you learn will provide you with actionable insights you can apply to your sales funnel, your offers, your product, your customer service and more. Importantly, a lot of your competitors won’t be asking this question. As a result, their offering will be less effective in solving your prospects current problems.

Here’s some examples of Australian businesses who have listened to their customers and made pivots in recent weeks. There are thousands of examples out there.

Online delivery has been severely limited through Coles and Woolworths. Harris Farm seized the opportunity and ramped up their online delivery services massively. Their latest innovation are 4 pre-packed boxes you can order and
have delivered to your home in a few days. On their site they even mention customer conversations being a trigger for this pivot.

Elva’s Restaurant in Bondi pivoted by offering a cook at home menu. For locals delivery is free.

Red Balloon sells vouchers for experiences. They’ve listened to customers and pivoted by making a selection of these experiences available at home. Fancy some laser tag at home or a kids DIY Chocolate Art party? It’s all possible.

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