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Anyone familiar with how we approach our marketing campaigns knows we are obsessed with competitor research.

We’ve written and spoken about it before.

Right now, some of your competitors will be thinking as hard as you are about ways to survive, adapt and thrive through the recession. The benefits of competitor research are clearer now than ever before.

Before you take any action, you should review the websites, social media and ad campaigns of your competitors. You should do the same for similar companies in different locations.

Never copy someone else’s work, but do look for inspiration. Be aware of exactly what your prospects are seeing when they look for businesses just like yours.

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