58. Increase your investment in social media
We’re seeing crazy numbers in social media. A combination of uncertainty, spare time and remote work is resulting in huge spikes of activity. At the same time we’re seeing advertising spend being cut. The result is that costs in some industries are right down. If you have a message which can generate value for you now or in the future, now’s the time to review your social strategy and budgets. This opportunity won’t last forever.
59. Take a serious look at LinkedIn
If your offering is B2B and you’re not already dominating Linkedin, jump on this channel now. The opportunities to connect with current and future prospects directly or through promoting great content are significant.
60. Improve your remarketing advertising campaigns
Social media is a great place to invest in awareness right now. Even if your prospects aren’t buying today, you can still heavily influence their future purchases by overhauling or launching your social media remarketing strategy.
61. Go Live on social
Live streams, live premieres and broadcasts are gaining traction with the vast number of people restricted to their homes. This might be the perfect time to entertain and educate your prospects via video.
62. Create a Facebook Group
If there’s a way to assist your prospects as a group, you should consider a Facebook Group. Promote it to customers and prospects alike. Done well, you’ll create a strong community where support is openly shared and value delivered. It’s a great way to communicate with, and add value to your community.