33. Thinking long-term? Think SEO
Now is the time to move from renting your leads via paid campaigns to owning your leads via SEO. Money you invest in paid ads and remarketing may no longer be generating an acceptable ROI. But the money you invest in SEO will see that ROI generated in the months and years to come. It’s a great strategy to grow market share on the other side of this crisis.
34. Scrap your content calendar
The content you were planning to create and launch is no longer relevant. It’s time to go back to the drawing board and develop a content strategy that will work in a changed world. You should also start planning a strategy for the content you’ll need to create when light appears at the end of the tunnel.
35. Update your local business listings
For many businesses, directory listings drive serious amounts of traffic and revenue. Make sure these listings have been updated to reflect how your business may have changed. For many, the most important listing to maintain is Google My Business. Don’t stop there though, if other listings drive traffic and business for you. Think Bing Places, Tripadvisor and various social platforms. Just as importantly, when this is over you want to be well-positioned for any surge in demand. Make sure your listings are up-to-date and maximising all available functionality.
36. Make those SEO related coding changes to your website
If you’re already doing SEO, there is a very good chance there are technical changes you never made which are holding back your SEO performance. Now is the perfect time to get on top of them and see the benefits as things improve.
37. Dive into video SEO
As already mentioned, video ads are is more relevant today than ever before. Now is a great time to get your SEO video strategy sorted out and implemented. There’s no point in creating great video content if no-one is seeing it.