So much of the value of a serious piece of content comes from how many different ways you can re-use your hard work in the future. It’s a massive waste if everything you’ve learned and written as part of putting together your eBook is used in just one place.
Here’s how we re-use our eBook content:
Create an HTML version: Once an eBook has been in circulation for a little while, we’ll often create an HTML version of it and place it on our site as a Free Guide to be read on-screen. This is great content for future visitors who may not want to provide their email address. It is also excellent long-form content for search engines so can be great for SEO. (You’re reading the HTML version right now!)
Create shorter blog articles: Each of the chapters of your eBook is likely to be a future blog post.
Make a short video: Shooting a short video talking about the topic covered in your eBook is a great way to give visitors a different way to consume content. These videos can be promoted via email, on social and within your blog posts and landing pages. Here’s one we did after our most recent eBook on Google Ads.
Run a Webinar or Podcast: A good eBook will often provide the structure and knowledge you need to run an effective webinar or release a new podcast episode.
PR articles: Digital is not the only way to market your business. Publications are always looking for new content and your eBook topic, re-written as an article, might be just what they are looking for.