Design plays a huge role in ensuring your valuable content gets into the hands of your perfect prospects. I believe in the value of great design and we make sure that all of our eBooks are designed to the standard required for our audience of in-house marketers, business owners and senior managers. I’m lucky to have an excellent team of designers as part of the Rocket team and take full advantage of them for everything produced as part of our marketing.
The cover is by far the most important part of the design process and needs to really sell the value – but the inside of the eBook should also not be forgotten. Great design will make the content more readable and will add value to your overall brand.
Don’t skimp in this area and don’t overestimate your own skills.