You’ll be promoting your eBook in all kinds of places and it’s important for the title to stand out and clearly promise value in the eyes of your prospect. The title should not be misleading and the title does not have to be clever, it just needs to be clear and communicate value to the reader. Your title should never be confusing or mysterious.

It’s worth sharing your title ideas with others in your team and even your perfect prospects to get their view. If no-one likes it, change it! Remember, an eBook is never about you and there is every chance you’ll be too close to the problem to best know how to describe it.

A good place to start is on Google. Start searching around your topics and see how others describe the problem. Sites like Quora are an excellent place to see the language your prospects are using to describe their problems.

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