Grow, shrink or fail? Today’s marketing decisions will shape your future.
Companies who maintain or increase marketing spend during economic decline come out of recessions stronger than those who reduce it. This has been proven time and again. The trouble is that a lot of people don’t know how to do this properly, or their business panics and they cut back anyhow.
We’re so bullish about the opportunities that will exist for smart and aggressive companies, and so frustrated by the mistakes we’re seeing made, that we’ve put everything we know into this manifesto.
We want you to look back in two years’ time and know you squeezed every last drop of opportunity from your competitors’ decisions to reduce their marketing spend during the current crisis.