Here’s the ugly truth: No one really cares about your product or service.
Your prospects care about themselves, their loved ones and their work way more than they will ever care about your product.
Marketing 101 dictates that you need to address the issues relevant to your prospects. That’s exactly where this Features vs. Benefits worksheet comes in – it’s one of the simplest tools you’ll find to help you write that perfect marketing message
Features are about your product or service. They are an excellent way of detailing the specifics of your offering. They give prospects rational facts they need to justify their purchase. However, a campaign with just a list of features can leave prospects confused as to what your product or service would mean in their actual lives.
Benefits are about your prospect. They enhance the features and demonstrate outcomes one can achieve by using your product or service. They get prospects involved emotionally. They help drive the purchase decision.