by David Lawrence on October 4, 2019

Need an incredibly powerful way to market to people not yet ready to buy?

A lead magnet is an incentive you offer your prospects in exchange for their email address or other contact information. Typical leads magnets include a piece of downloadable content such as a free PDF checklist, report, eBook, whitepaper, video, etc. What you’re looking at right now is, in fact, a lead magnet!

When creating a lead magnet, you need to ensure that the content you are creating is relevant to your key personas and that it is valuable enough to persuade them to give you their personal information.

How will this guide and checklist help you?

  • 4-point lead magnet strategic planner and 8-point checklist included to help you get it right the first time
  • Guidance to ensure your lead magnet is specific
  • Ensure you hit your prospect at the right stage of their buyer journey
  • Tips to create a valuable piece of content
  • Advice on how to present a clear problem and it’s solution


If you're putting together a content strategy and want to include lead magnets, download our Lead Magnet checklist now!

Get your FREE Lead Magnet Checklist

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