News Flash: Microsoft & Bing Launch New Audience Network
State of Digital
NEWS FLASH: Microsoft & Bing Launch New Audience Network
The Rocket Agency PPC team attended the annual Bing Connect Conference last week. Among many great insights and product launches unveiled at the event, the one announcement that got the room buzzing was the launch of the new audience network ‘Audience Ads’.
In what is perceived to be a move to combat Google’s recent amalgamation of information and targeting available on its Network (Search, Maps, Play, YouTube), Bing has announced its own new Display Network called the Microsoft Audience Network (MSAN).
Advertisers who use Bing will have two new options available to them very shortly: Audience Ads Search Extensions and Audience Ads Campaigns. The first being an extension of active Bing campaigns that get pushed onto the MSAN and the second being dedicated campaigns on the network with a separate reporting suite.
So, what is the actual exciting part of the Microsoft Audience Network?
Well, the audience network is going to be made of datasets garnered from, over 500 Million LinkedIn users, 1.5 Billion Windows users, 120 Million Office 365 subscribers plus data from Skype and Outlook. We are particularly excited about the inclusion of the professional information from LinkedIn within the audience make-up.
Display Ads will be able to be shown on most of the Microsoft owned properties like MSN. The third-parties being included in the network have not yet been released.
This is certainly an exciting prospect for digital advertisers and Rocket will be keen to run some lead generation campaigns on the network.
As the first official Bing partner in Sydney, rest assured we will be all over this product development!