Marketing automation software provides you with the ability to send personalised communications (email, SMS, even physical letters and postcards) to individual contacts within your CRM at different times, based on the actions the individual takes on your website. Further to individual communication, many automation platforms will now allow you to organise events, manage website pages, schedule social media posts and accept payments for goods and services. This “always on” approach to marketing takes a lot of the manual tasks out of the equation to let you focus on developing other areas of your marketing.
The screenshot above shows an example of a visual workflow. When setup correctly these allow for individuals to receive a personalised and segmented communication based upon the actions they take on your website.
If you’re serious about improving your marketing, jumping into marketing automation will provide you with a genuine advantage over your competitors who are yet to explore how marketing automation can help them.
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