The speed of your website pages and overall speed of your website is the difference between whether a visitor remains on your website of bounces off. Google has indicated that websites with slow loading pages would be penalised in their rankings and claims that 40% of visitors will leave a slow loading website. This is a huge problem. You have spent the time, effort and often money to get visitors to your website, but if your website is slow to load you will often lose these visitors and more often than not these visitors will convert with a competitor instead.
See how your website stacks up using Google’s page speed insights tool.
There are many approaches you can take to speed up your website. The most common of these are as follows:
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