Useful content should be at the core of your marketing. The worlds best brands have been using content marketing for decades and will continue to use content marketing into the future. Content has proven time and time again to be a valuable asset for any marketing campaign.
The old days of SEO have passed by, Google and other major search engines now seek fresh, quality content. The more relevant the content is for your audience the better your rankings will be. SEO is a long term game, but by creating regular and relevant content your institution will benefit from SEO as you build your brand as an authority in specific disciplines. We always recommend our clients to have as much input as possible for the content going onto their website.
With a strong understanding of context and industry terminology, the ability for you to create higher quality content will always be higher than having a copy writer trying to learn your industry within a few days. This isn’t to say you can’t use a copy writer, in-fact we highly recommend investing in someone who knows how to write well, but we also recommend for the final edit to be reviewed by an expert in the field before the article is published.
In the example above we can see The University of Sydney making use of their news content to provide expert commentary and independent opinion pieces. These are published and listed under a variety of topics and fields relevant to the university. Given the appropriate on page SEO implementations are made, USYD should expect to see their news articles ranking within search engines for keywords around the respective articles and continue to position themselves as a prestigious thought leader and education provider within Australia and across the world.
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