Digital marketing agency brothers grow a $5 million business and shoot to the top with an Amazon bestseller

Author of Amazon best-seller Smarter Marketer, James Lawrence shares his insights on how in-house marketers can avoid the agency break-up

Is your data doing more damage than good? James Lawrence shares why marketing data in most companies has serious issues and limitations.

In this article, Rocket co-founder, James Lawrence explains a framework for effective marketing communication by applying the rules of friendship to customers.

Stay on top of the speed of change in 2020 with the latest trends on what's working in digital marketing in Australia

Businesses have to do more to reclaim the art of explaining value or risk losing customers, writes Rocket co-founder, James Lawrence

James Lawrence of Rocket argues that we've been distracted by technology and lost our focus on the core messaging in marketing.

Rocket agency co-founder, James Lawrence warns brands to re-think email marketing as businesses cop out fines for breaching Australia's Spam Act.

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