Finalist Best Overall SEO Initiative
1st Sydney Agency Partner
Best Ad Campaign 2018
2018 Google Honours Program

The Rocket difference: experience and results

Working with the best

We know it's all
about file openings

We’ve run successful campaigns for firms of all sizes. What they all share is a need to open profitable new files as a direct result of our marketing efforts. We get it, and we work tirelessly to deliver it.

Strives to be better

We're expert marketers
of law firms

Our annual “State of Digital for NSW Law Firms” is a must-read if you’re interested in what’s working right now. Since 2010 we’ve worked with, and consulted to, firms of all sizes and specialisations.

Strategy first approach

Strategies for commercial
and personal clients

We know from experience that finding potential commercial clients requires a different strategy than for personal clients. Our proven approaches for different practice areas will keep your fee earners busy.

Remarketing done right

Search Engine Optimisation
that generates leads

SEO remains a core part of digital marketing for many legal firms. In addition to building effective content strategies, we ensure the technical and local aspects of SEO are also executed beautifully.

Creative designed to succeed

Google Ads with
a focus on results

Many firms enjoy profitable and predictable results from Google Ads. With specialists in search, remarketing and display we’ll ensure you appear to the right people, at the right time, with the right message.

We can reach your
prospects in social media

For many firms, Facebook and LinkedIn remain an untapped source of leads and future file openings. We’ll create and execute a social media strategy which gets you noticed by the prospects who count.

We'll help you build up your positive reviews

Getting the first call, or missing out on speaking to a prospect entirely, can come down to how you are perceived within seconds of being found online. We’ll work on your review strategy to get the balance right.

Placement Review

Things have changed
for law firms

Finding new clients gets harder every year. By relying on traditional marketing, or existing networks, we see firms struggle to win their share of new clients. Our digital strategies are a proven way to break this cycle.

We'd like to know
if we can help you

We could go on forever. Bottom line though, we’re a serious agency with proven experience in generating results for our legal clients. The best way to see if we can be of assistance is to get in touch.

Case Study

AV Lawyers

www.avlawyers.com.au

Atkinson Vinden Lawyers initially engaged Rocket to run a PPC campaign for two of their core competencies – Family Law and Employment Law. We’ve been working with Rod, the managing partner at AV Lawyers, for 2+ years now to drive leads and file openings through their website. After the success of an initial 6-month engagement utilising SEO, PPC and benchmarking of the two tactics, we identified the need to improve CTR’s and conversion rates. The results here were achieved by building and implementing squeeze pages, SEO, PPC and contact marketing campaigns which, in turn, increase lead quality and volume.

79%

Reduction in
Cost Per Acquisition

7.2x

Increase in
ROI

96%

Increase in
Web Traffic

Wherever your future clients are, we’ve got you covered

Your future clients don’t stick to a single device or a single way of finding law firms like yours. For this reason, we make sure our campaigns are designed to run in the locations we believe will generate a positive return. Paid search, display and remarketing, organic search, social, email marketing and more. We’ve got a track record of success in all the places you need it.

Case Study

Edwards Michael Powell

www.edwardsmichaelpowell.com.au

Specialists in litigation law, Edwards Michael Powell have been providing benchmarking legal services for over 30 years. The firm required digital marketing to bring in a steady flow of file openings with an acceptable ROI. In a competitive space, Edwards Michael Powell had many other firms aggressively promoting their services across both traditional and digital marketing channels. The solution was to run a competitor campaign in Google Ads that capitalised on the already high search volumes these competitors received. The numbers speak for themselves here.

71%

Decrease in
Cost Per Conversion

202%

Increase in
Conversion Rate

41%

Decrease in
Cost Per Click

What should I expect from a digital marketing strategy session?

It’s simple – you should expect our strategy session to deliver clarity around how your firm can better use digital to drive file openings. Actionable insights that will deliver real results.

Account Structure Review

Complete audit of your existing digital marketing channels

Messaging and creative Review

Comprehensive competitor research and analysis

Clarity around your best prospects and what they value

Placement Review

An overview of what's working for law firms right now

Audience Analysis

Certainty around what will drive file openings

We'll improve your results

We do work with great companies of all sizes

  • smaller...
  • and bigger

We'd love you to be our next happy client

jamesons.com.au

“Fantastic since day one, our quality leads have increased significantly and our business is growing. What else can you ask for!?”

Michael Vumbaca, General Manager

plusfitness.com.au

“We have seen a dramatic increase in social media activity since engaging with Rocket and feel that our brand presence from a digital aspect has had steady growth over the past 6 months.”

Nigel Miller, Co-Founder

bliss.edu.au

“Very strong strategic capability, technically sound and amazing customer experience.”

Kelly Cross, Head of Marketing

www.avlawyers.com.au

“Outstanding quality of work, strong client focus, a genuine commitment to achieve exceptional results.”

Rod Berry, Managing Partner

www.lunaparksydney.com

“Great account management, creative strategy and amazing team :)”

Lisa Duong, Marketing Executive

www.mlaholdings.com.au

“The team at Rocket are very helpful and provide assistance and suggestions when required. They are very responsive and easy to work with.”

Marielle Angulo, National Marketing Officer

www.grace.com.au

“The transparency and involvement from the team at Rocket to get to know the business and focus to get real results.”

Navid Ghezelayagh, Digital Marketing Specialist

www.maxdiamonds.com.au

“Very professional and personal service which produces great results. Always kept well informed on what's going on.”

Robyn Lewis, EA and Jewellery Consultant

www.myunidays.com/AU/en-AU

“Great customer service and great attention to detail. A lovely team to work with!”

Monica Page, ANZ Campaign Marketing Manager

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