James Lawrence
Keynote Speaker and Author
WATCH JAMES IN ACTION 
Co-Founder of multi-award winning Australian digital marketing agency Rocket, keynote speaker and co-author of the 2019 Amazon Australia’s #1 best-selling marketing book Smarter Marketer. Finalist in 2019 B&T Marketer of the Year.
James’ 15-year marketing career working with more than 500 in-house marketing teams inspired the 2019 release of Smarter Marketer. It introduces 11 golden rules to help in-house marketers thrive in an ever-changing digital world. Smarter Marketer has been endorsed by marketers at some of Australia’s leading brands, like Hubspot and KPMG.
Seen In
Digital
Marketing
In 2020 In 45 Mins
What Business
Owners Need To Know
About Digital Marketing In 2020
11 Golden Rules To Help
In-House Marketers Thrive
In An Everchanging Digital World
How To Keep Up
With The Speed Of
Change In Digital Marketing
James is a quick-witted and engaging digital marketing keynote speaker, trusted by some of Australia’s most iconic brands. He strikes the perfect balance between being exceptional and relatable, ensuring when he speaks, people listen.
In his keynotes, James teaches how to build businesses in the fast-moving digital landscape. He is driven to uncover a business’ intrinsic value through a deeper understanding of their customers.
At times he speaks frankly and challenges marketing rhetoric to reveal distractions that commonly derail digital marketing strategies. His knack for getting to the heart of a problem quickly and with demonstrable insight is a marvel.
With a memorable finesse, James’ keynotes guide audiences how to master powerful digital tools and shape stronger marketing strategy.
“Smarter Marketer stands out by delivering real world and actionable advice, written by marketers that have years in the trenches delivering successful campaigns.”
Kieran Khrohn
Principal Channel Manager, Hubspot
“A brilliant insight into the future of digital marketing – a must read for marketers and anyone involved in digital more broadly.”
Janis Tebecis
Director, KPMG
“The concepts outlined in Smarter Marketer have directly resulted in us transforming our approach to digital.”
John Miller
Marketing Manager, Plus Fitness
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