Advanced Google Ads
Management

Running a complete Google Ads campaign right from keyword research, developing a strategy, execution and optimisation is a time-consuming process that delivers the best ROI when left to a Google Ads specialist agency, like Rocket. 

The Google Ads platform is highly agile, evolving with the changing buyers’ journey. To extract value from the nuances of the platform and all its features can be overwhelming. Businesses who are serious about investing their media budget in this platform shouldn’t ‘set and forget’ campaigns. Campaigns need regular tweaking, optimisation and edits. That’s exactly where an agency steps in.

Rocket has run thousands of Google Ads campaigns as the digital marketing agency to hundreds of businesses in Sydney for 10+ years. We use Google Ads tools and proven processes that you can’t always get access to as an in-house marketer. 

The best part about hiring a Google Ads agency like Rocket is that you get the time to focus on the marketing strategy and other strengths of your team.

Rocket Agency is a proud Google Premier Partner as well as a Bing Agency Partner. Our contacts within these programs mean we know exactly where to go to find the right answer to your Google Ads questions.

Having a Google Ads agency that’s registered as a Google Premier Partner means that your marketing is always up to date with the latest knowledge and utilising the most useful features of all of Google’s products – which change all the time!

It also means that we have access to Premium Support from Google for all our clients.

Not only is Rocket Agency a Google Premier Partner, but we’ve also been nominated several times in their national awards program – and even won the Display Innovation category in 2019.

The short answer is  – it depends.

The Google Ads agency management fees would depend on whether it’s a part of a broader marketing engagement including other channels and projects. 

The fees would depend on the complexity of your campaign, different products/services you offer and to a degree, your media budget for Google Ads.

When you’re taking Adwords management agency fees into consideration, compare what the fees include and what you’ll need to see and share the results – think A/B testing ads, reporting, analytics, CRO recommendations and more. The Rocket Agency approach to Google Ads management is thorough, with a dedicated Account Manager appointed to your campaign as well as the skills and time of our extended Google Ads specialist team.

You can check out some of our Google Ads campaigns on our Case Studies page. In particular, check-out our Luna Park case study where we increased their Google Ads revenue by 1661%!

Our success stories pan across different industries and business sizes. We work with B2B businesses, B2C businesses and SMEs as well to grow their revenue or generate leads via Google Ads.

Bing Ads could be a great media option to extend your Search Marketing budget to, if you cater to a particular buyer persona. It is estimated that Bing has a market share of 11% in Australia, particularly amongst users over 35 years old with higher levels of household income and education. To some commercial markets, the typical Bing user can be more desirable than that of Google.

Bing is often the default search engine for Windows computers, that are commonly allocated to employees of large business organisations.

We are proud to say that Rocket was the first Sydney based company to become a fully accredited Bing Partner, so we have the skills and knowledge based on experience to know if it’s the right platform for your marketing dollars.

As little or as often you’d like! Depending on the complexity of your campaigns, we’d interact more frequently at the beginning of the campaign, while we spend significant time learning about your business, your competitors and the market in general. As the campaign progresses, we recommend having a weekly WIP in person or over the phone to run through results, performance and any action points for the following week.

Regardless, you can always reach your Account Manager via phone or email.

The most important metric from Google Ads all depends on what kind of campaign you’re running and what goals you want to achieve from it. Most often, the metrics that are most important to our clients are one of:

• Conversions
• Conversion Rate
• Cost Per Conversion / Acquisition (CPC / CPA)
• Return on Advertising Spend (ROAS)
• Clickthrough Rate (CTR)
• Cost per Click (CPC)
• Search Impression Share

We sure do! We’re your outsourced full-service Digital Marketing team that offers SEO, Google Ads, Social Media Ads, Display Advertising, Emails & Marketing Automation, Design, Writing & Video! Get in touch to see how we can help your business today.

Of course! If you’ve got a challenge we’d love the chance to come up with a solution. Most of all though, we’d love to help grow your business. Drop us a line. We’d love to answer your curliest Google Ads question or help you solve your biggest marketing problem.

We like our client relationships to be built on trust. 100% of your media budgets go into buying media. Clients also have full access to their campaigns so they know exactly what’s happening. When you work with Rocket, it’s that simple. Check out our company values here!