December 2018: A Collection of This Months Biggest Trends and News in Digital Marketing

A collection of the latest digital marketing trends, news & updates, refreshed monthly just for you! If there is something you would like us to include next time or share with your fellow marketing community, please get in contact.

The Ultimate Guide to Digital Marketing

Full of insight, strategy for business owners and marketing professionals and is a good refresher for anyone that has been in the industry for quite some time.

Drive Better Results: An Insider’s Look at the Latest Google Ads Innovations

Google’s Director of Product Management, Kishore Kanakamedala, has put together a quick post on how to drive better results coming up to the end of the year.

LinkedIn Sponsored Content Can Be Tracked Via Google’s Campaign Manager

LinkedIn sponsored content, sponsored InMails, lead forms, video and carousel ads can now be tracked via Google Campaign Manager with a new integration. Find out why it matters for your campaigns.

Google Lets Advertisers Set Customer Viewability Criteria in Display & Video 360 – Marketing Land

Google announced on Wednesday (26/9/18) the launch of three new measurement features for Google’s enterprise-level ad buying platform Display & Video 360, previously known as DoubleClick Bid Manager. All three are now rolling out

Reasons for Inaccurate Conversion Data in Google Analytics – LovesData

You’ve probably noticed sometimes that the data that Google Analytics shows doesn’t necessarily match up? These differences can usually be explained by attribution. This post explores different scenarios of how to attribute conversion data to Google Analytics and understanding different conversion touchpoints.

Nine Essential Tactics for Reputation Management in Social Media

An old article but many of the points raised are still relevant in today’s social world. We have actually used these tactics for our own and client accounts.

Bing Ads Announces New LinkedIn Profile Targeting

Bing Ad’s integration with LinkedIn will allow advertisers to target their campaigns to professionals along three different dimensions: company, industry and job function.

If you’re looking for more information on anything mentioned above, get in touch and we’d be happy to help!