A collection of the latest digital marketing trends, news & updates, refreshed monthly just for you! If there is something you would like us to include next time or share with your fellow marketing community, please get in contact.
Magna has said that digital ad spend will reach a whopping $106 billion in 2018, which is 51.1% of total ad sales in the US. Digital advertising on mobile has grown 30% year on year, accounting for roughly two-thirds of all digital ad spend.
On Thursday (6/9/18), Google announced another change to what are considered close variants of an exact match keyword to include variations that share the same meaning as the keyword that your site will rank for. Exact words are no longer the sole trigger for your ads to show.
A collection of many “dinosaur” tactics that many of us are still using in our SEO strategies that we need to finally retire. Retiring the tactic doesn’t mean it is lost, we can replace it with an updated tactic that serves a similar function.
Twitter is expanding the placement of its ads beyond its platform, by allowing advertisers to show Timeline Ads within embedded timelines on third-party websites. This is based on browsing and interests.
Rand Fishkin has put together his thoughts on the first four basic steps of setting up a marketing strategy that many of us completely ignore. How can we determine our own marketing/market fit without actually understanding our own market/industry?
Google announced on Wednesday (26/9/18) the launch of three new measurement features for Google’s enterprise-level ad buying platform Display & Video 360, previously known as DoubleClick Bid Manager. All three are now rolling out
You’ve probably noticed sometimes that the data that Google Analytics shows doesn’t necessarily match up? These differences can usually be explained by attribution. This post explores different scenarios of how to attribute conversion data to Google Analytics and understanding different conversion touchpoints.
Google has unified its suite of products and as a result, has rebranded two of it’s most iconic products – AdWords and Double Click.
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