by Todd Leussink on October 3, 2018 | Agency NewsState of Digital

A collection of the latest digital marketing trends, news & updates, refreshed monthly just for you! If there is something you would like us to include next time or share with your fellow marketing community, please get in contact.

marketing strategyThe Ultimate Guide to Digital Marketing

Full of insight, strategy for business owners and marketing professionals and is a good refresher for anyone that has been in the industry for quite some time.

 

Google AdsDrive Better Results: An Insider’s Look at the Latest Google Ads Innovations

Google’s Director of Product Management, Kishore Kanakamedala, has put together a quick post on how to drive better results coming up to the end of the year.

 

 

LinkedIn LinkedIn Sponsored Content Can Be Tracked Via Google’s Campaign Manager

LinkedIn sponsored content, sponsored InMails, lead forms, video and carousel ads can now be tracked via Google Campaign Manager with a new integration. Find out why it matters for your campaigns.

 

Google Lets Advertisers Set Customer Viewability Criteria in Display & Video 360 – Marketing Land

Google announced on Wednesday (26/9/18) the launch of three new measurement features for Google’s enterprise-level ad buying platform Display & Video 360, previously known as DoubleClick Bid Manager. All three are now rolling out

 

Google Analytics Comparing ConversionsReasons for Inaccurate Conversion Data in Google Analytics – LovesData

You’ve probably noticed sometimes that the data that Google Analytics shows doesn’t necessarily match up? These differences can usually be explained by attribution. This post explores different scenarios of how to attribute conversion data to Google Analytics and understanding different conversion touchpoints.

 

Social media reputation management Nine Essential Tactics for Reputation Management in Social Media

An old article but many of the points raised are still relevant in today’s social world. We have actually used these tactics for our own and client accounts.

 

Bing Ads Announces New LinkedIn Profile Targeting

Bing Ad’s integration with LinkedIn will allow advertisers to target their campaigns to professionals along three different dimensions: company, industry and job function.

 

 

 

If you’re looking for more information on anything mentioned above, get in touch and we’d be happy to help!

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Todd Leussink

Todd has come on board as part of the Rocket team after graduating from the University of Wollongong with a Bachelor in Communications & Media Studies, majoring in Marketing & Advertising. Throughout his studies, he also dipped his toe in many digital media initiatives. Todd is passionate about all things digital, marketing and media, offering up many ideas for both Rocket and our clients. Constantly kept on his toes within the industry, he is always learning and adapting to the ever-changing landscape of digital marketing.

It isn't all work and no play for Todd, having caught the travel bug early on - travelling Europe with his Triplet brother, and heading to Japan, New Zealand & the Australian slopes to zip down the snowfields faster than his mates. Todd's goal is to travel to 50 countries before he is 50, a challenge we would all gladly accept.

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