by Andrew Zeng on March 20, 2019 | Case Studies Social Media Ads

Meriton is the largest Australian owner-operator of hotel apartments in Australia. They offer more than 4,491 rooms across 17 Hotels in Brisbane, Sydney and the Gold Coast. We've managed their end to end digital marketing campaigns as well as the strategy, design and development of their website.

Meriton Suites logo

312k Impressions
55% Decrease in
Cost Per Purchase
37.92x Return on Investment

The Challenge

Meriton Suites were looking to develop new digital channels which could deliver an immediate ROI. The goal was to build on the existing success we were achieving in Google Ads, Facebook, Email Marketing and SEO.


We launched a pilot using ads in Instagram Stories. Noted for their low cost and high engagement at the time, ads in Instagram Stories seamlessly transitioned between personal stories from friends and family ensuring maximum focus.

Using existing assets, we created video specifically designed for Instagram Stories and built a custom lookalike audience from our existing database.

The Result

The results were incredible with the pilot producing a 3,800% return on investment within the first 45 days. The campaign continued to scale successfully, with additional Instagram Story campaigns launched as a result.

Meriton Suites Swipe up ad

Digital Marketing That Drives Leads and Sales

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