by Andrew Zeng on March 20, 2019 | Case Studies Social
Last Updated on
Meriton Suites were looking to develop new digital channels which could deliver an immediate ROI. The goal was to build on the existing success we were achieving in Google Ads, Facebook, Email Marketing and SEO.
We launched a pilot using ads in Instagram Stories. Noted for their low cost and high engagement at the time, ads in Instagram Stories seamlessly transitioned between personal stories from friends and family ensuring maximum focus.
Using existing assets, we created video specifically designed for Instagram Stories and built a custom lookalike audience from our existing database.
The results were incredible with the pilot producing a 3,800% return on investment within the first 45 days. The campaign continued to scale successfully, with additional Instagram Story campaigns launched as a result.
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