by Todd Leussink on April 10, 2019 | SEO
by Todd Leussink on April 10, 2019 | SEO
Last Updated on
Search Engine Optimisation (SEO) is as important as ever and remains one of the most cost-effective forms of marketing. It’s still a fact that your prospects are searching for products and services like yours, and huge numbers of them continue to click on the ‘free’ search results.
What has changed is what you need to do to get your share of organic traffic. SEO is more complex than it was years ago, and it continues to evolve at a fast pace with the search engines as well as technology continuing to disrupt the industry. What worked before won’t necessarily work now. Gone are the days when it was all about rankings, keyword stuffing and spammy link-building activities – now, it’s much more complicated.
Despite the increase in complexity, the demand for SEO services has increased exponentially in the last 2 years. Businesses large and small understand the value of an organic presence and many are happy to compete for visitors in this channel.
If you’re considering SEO as a way to generate leads or sales, here’s what an effective campaign is likely to involve:
It’s no secret that one of the biggest challenges with SEO is measuring impact and ROI regardless of how well your analytics accounts are set up. We’re (unfortunately) in a world of last-click attribution and typically a campaign is measured by its data-driven return on investment. SEO will deliver when it comes to ROI based measures. It also has a lot more to offer.
Here is a list of common benefits of an effective SEO campaign:
If SEO is a channel you are looking into, claim your free audit today. We have a whole team dedicated to ensuring your SEO needs are taken seriously. Or, grab a complimentary strategy audit below and we’ll point you in the right direction.
Curious about what we could do for you?
Get Your Free Strategy AuditGet fast, useful and no-nonsense digital news from our industry experts.
Advertising on Google Maps is one of the best ways to have a competitive marketing advantage against local businesses.
Read ArticleNo single action will guarantee SEO success. Create an SEO success strategy combining these 7 key factors to your needs.
Read ArticleAs a marketer, if you’re not using YouTube as a marketing channel, you’re losing out on potential leads. Here's how to optimise your YouTube videos for SEO.
Read ArticleFor each new subscriber, we give a treat to one of our four-legged friends. Please check your inbox and confirm your email to be sure you don’t miss anything.
Continue Reading
Book A Consultation
You can get the latest agency news and follow us
on all our social media platforms below.
Complete the form below and
we’ll be in touch nice and fast.
Complete the form below and
we’ll be in touch nice and fast.