So that’s it.
You’ve either made the decision to get an agency to help with your digital marketing or you’ve finally made the decision to change agencies. Hooray, may your future be full of more leads than you can handle!
Whether it’s tactical, strategic, channel-driven or an unapologetic upheaval of your current marketing status quo – you really need to get this right. To do this, you’ll need to know exactly what to ask your potential agency to understand whether they are the best fit for you AND your brand/company.
Future success is going to need more than just competency + skill. You’ll need to actually feel like you can trust your new agency. It’s your reputation and $$$ on the line, after all, so be wise when picking. If we were looking for an agency, here’re the questions we’d be asking!
Strategic Qs to ask your agency so you can understand how they will approach your brand and get you the results you desire;
Specific Qs to ask about the proposal + strategy so you can understand the process, deliverables and what VALUE you’re receiving from the agency;
People make or break relationships. You need to know who will handle your communications, your budget and the precious voice your brand has worked hard to develop. People are everything;
This is where you move past the sizzle and into the sausage. Find out what the agency is about to understand whether they can, in fact, deliver the value which you seek;
BONUS TIP – the agency should be able to answer each question thoroughly in a well thought out manner. Watch out for lazy or obscure answers – many of these questions are intentionally difficult and you will be able to tell if the agency just wants to sell you what they’re good at instead of what you need.
For an even more confident approach to choosing an agency, download the “Agency Scorecard” which reveals practical hints and handy tips about the best way to choose your digital marketing agency.
Or you know, give us a call. We are happy to give obligation-free advice – call us on 02 8310 2393.
Ekat hot-footed away from her criminal defence pursuits to get back into sales + marketing and she's now an enthusiastic social strategist as well as a keen propagator of new social approaches. She's worked in corporate, start-ups, bars, and loves to make a mean margarita. She has a deep respect for language and writes postmodern movie reviews on the side so don't be surprised if you'll always find a pun or five in your copy.
Ekat is the instigator of many social scenarios in the office and is most likely to take out the best-dressed award at every event she attends, something that many in the office are envious of.
Get fast, useful and no-nonsense digital news from our industry experts.
Email has rapidly evolved over the decades from an unsaturated, new shiny tool for both consumers and marketers, to a forum for unsolicited spam and is nowadays, [...]Read Article
Today, not having an email address is the digital equivalent of not having a home. We use email for so many digital touchpoints; whether that be accessing [...]Read Article
Marketing Automation will help you transform the way you communicate and engage with your audience. Marketing automation software provides you with the ability to send personalised communications [...]Read Article
For each new subscriber, we give a treat to one of our four-legged friends. Please check your inbox and confirm your email to be sure you don’t miss anything.
You can get the latest agency news and follow us
on all our social media platforms below.
Complete the form below and we’ll be in touch nice and fast.