Over the past 3 years, Rocket has worked with Plus Fitness to generate higher quantity (and quality) leads through digital channels. The results below represent the gains made in the first 6 months of the campaign.
Plus Fitness engaged Rocket in June 2016 with a focus on remarketing through Facebook and the Google Display Network.
Over the initial 3 month engagement, Plus Fitness ads were viewed almost 3.6 million times. The split was roughly 55% Facebook and 45% Google Display Network.
These impressions resulted in 8,381 visits to the Plus Fitness website. In turn, these visits led to 3,461 conversions (membership sign-ups, requests for contact etc.)
Campaign Summary
The remarketing engagement has been a hugely cost effective and targeted way of increasing brand awareness through views. The cost per lead has been equally impressive when compared to other forms of advertising for Plus Fitness.
Following on from the successful three month remarketing project, Plus Fitness engaged Rocket to implement a full digital marketing strategy with the aim to grow brand presence as well as increase leads via digital channels.
Two months into the larger campaign, we have already seen an increase in the rankings of 696 keywords for highly sought after non-branded searches.
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