NSW Law Firms: Google My Business and Local SEO

how to market for a law firm

Over 35% of NSW Law Firms haven’t claimed their Google My Business Listing.


In a world that is constantly connected our first interaction to learn something new almost always begins with a Google search. You may have noticed when searching for restaurants, cafes, gyms, and even law firms, results high up on the first page are those which are located closest to your current location or the location you have specified in your search and displayed on a map within the search results. This is referred to as the local listing pack, which all starts with a Google My Business (GMB) listing.

With such rich and relevant content available at the fingertips of Google users, it is mind boggling to see that only 64% of firms have actually claimed and verified their GMB listing to display for local searches.

It’s very simple to claim a listing. Simply click on the “Own this business?” link and follow the prompts to claim your business listing.


GMB Own This Business


What you can do to improve your local SEO


Once you have claimed your business listing there are a few simple tips to get you started on boosting your local presence on Google.


  • Add as much relevant information as possible
  • Verify your location(s)
  • Make sure your hours are accurate
  • Manage and respond to google reviews
  • Add photos to your GMB listing



Gain more insights into the state of digital of NSW law firms by downloading our latest State of Digital Report.

Law firm digital marketing



If you require a helping hand with your digital marketing feel free to get in touch on 02 8310 2393 or send us a message anytime.


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