by Stephen Mumford on February 28, 2017 | Digital Marketing Strategy SEO
Last Updated on
Useful content should be at the core of your marketing. The worlds best brands have been using content marketing for decades and will continue to use content marketing into the future. Content has proven time and time again to be a valuable asset for any marketing campaign.
The old days of SEO have passed by, Google and other major search engines now seek fresh, quality content. The more relevant the content is for your audience the better your rankings will be. SEO is a long term game, but by creating regular and relevant content your institution will benefit from SEO as you build your brand as an authority in specific disciplines. We always recommend our clients to have as much input as possible for the content going onto their website.
With a strong understanding of context and industry terminology, the ability for you to create higher quality content will always be higher than having a copy writer trying to learn your industry within a few days. This isn’t to say you can’t use a copy writer, in-fact we highly recommend investing in someone who knows how to write well, but we also recommend for the final edit to be reviewed by an expert in the field before the article is published.
In the example above we can see Maurice Blackburn making use of their news content to provide expert commentary and independent opinion pieces. These are published and listed under a variety of topics and fields relevant to the university. Given the appropriate on page SEO implementations are made, Maurice Blackburn should expect to see their news articles ranking within search engines for keywords around the respective articles and continue to position themselves as a prestigious thought leader and law firm within Australia and across the world.
If you require a helping hand with your digital marketing feel free to get in touch on 02 8310 2393 or send us a message anytime.
Complete this form to download your eBook.
We respect your privacy and will never share your details with anyone.Privacy Policy
Your content's almost here. Please wait a few more seconds
Get fast, useful and no-nonsense digital news from our industry experts.
If you’re anything like me, the end of the year is a reflective period. It’s also a key time for future planning. For most marketers, this means [...]
Read ArticleMarketing Automation will help you transform the way you communicate and engage with your audience. Marketing automation software provides you with the ability to send personalised communications [...]
Read ArticleLaw Firms have traditionally been one of the slower industry segments to adopt a consistent approach to digital channels as part of their overall marketing strategy. Up [...]
Read Article
For each new subscriber, we give a treat to one of our four-legged friends. Please check your inbox and confirm your email to be sure you don’t miss anything.
Continue Reading
Book A Consultation
You can get the latest agency news and follow us
on all our social media platforms below.
Complete the form below and
we’ll be in touch nice and fast.
Complete the form below and
we’ll be in touch nice and fast.