The Rocket Agency PPC team attended the annual Bing Connect Conference last week. Among many great insights and product launches unveiled at the event, the one announcement that got the room buzzing was the launch of the new audience network ‘Audience Ads’.
In what is perceived to be a move to combat Google’s recent amalgamation of information and targeting available on its Network (Search, Maps, Play, YouTube), Bing has announced its own new Display Network called the Microsoft Audience Network (MSAN).
Advertisers who use Bing will have two new options available to them very shortly: Audience Ads Search Extensions and Audience Ads Campaigns. The first being an extension of active Bing campaigns that get pushed onto the MSAN and the second being dedicated campaigns on the network with a separate reporting suite.
So, what is the actual exciting part of the Microsoft Audience Network?
Well, the audience network is going to be made of datasets garnered from, over 500 Million LinkedIn users, 1.5 Billion Windows users, 120 Million Office 365 subscribers plus data from Skype and Outlook. We are particularly excited about the inclusion of the professional information from LinkedIn within the audience make-up.
Display Ads will be able to be shown on most of the Microsoft owned properties like MSN. The third-parties being included in the network have not yet been released.
This is certainly an exciting prospect for digital advertisers and Rocket will be keen to run some lead generation campaigns on the network.
As the first official Bing partner in Sydney, rest assured we will be all over this product development!
Are you interested in utilising the MSAN? Request an obligation FREE consultation today and Rockets Bing expert will be happy to help!
David’s been around at Rocket for years and completes everything from marketing and social media strategy to handling many of our biggest accounts. Before joining Rocket in the web consultancy team of the early days, David worked as a buyer’s agent for a property development company. Before that he worked in the music industry, managing digital strategy and was one of the first YouTube partners back in the day. He even launched a worldwide music social network site that partnered with major record labels.
Get fast, useful and no-nonsense digital news from our industry experts.
Running Facebook Ads? You need a Facebook Business Manager account. If you’re running an advertising campaign on Facebook or Instagram it is highly recommended you have a [...]Read Article
With the digital marketing realm becoming increasingly competitive, many brands are finding it harder to find a share of voice and more difficult to promote their businesses [...]Read Article
The average Google page speed insights score is 65/100 for NSW Law Firms. The speed of your website pages and overall speed of your website is the [...]Read Article
For each new subscriber, we give a treat to one of our four-legged friends. Please check your inbox and confirm your email to be sure you don’t miss anything.
You can get the latest agency news and follow us
on all our social media platforms below.
Complete the form below and we’ll be in touch nice and fast.