In a not so widely announced rollout last week, Instagram released a native payment feature to a restricted number of users and partners in the U.S.
This new product release is designed to keep ‘Grammers within the carefully curated image ecosystem of the platform, whilst offering the opportunity to book tickets, buy goods and make reservations with the millions of brands advertising there.
With over two hundred million daily users viewing an Instagram business profile every day and 150 million users per month direct messaging a business, the potential for a slick online purchase experience with these customers is exponential.
Users will be able to setup their credit card with a pin within their profile settings and send payments without ever leaving the App.
Along with native payments, Instagram officially announced new ‘Action Buttons’ to help users further Interact with businesses. Action buttons assist in making reservations, getting tickets and making orders. For now, Instagram has stated they are working with the following partners;
Acuity, Atom Tickets, Booksy, ChowNow, Eatstreet, Eventbrite, Fandango, GrubHub, MyTime, OpenTable, Reserve, Restorando, Resy, SevenRooms, StyleSeat, Tock and Yelp Reservations—all available now.
And coming soon: Appointy, Genbook, LaFourchette, MINDBODY, Schedulicity, SetMore, Shedul and Vagaro.
With Instagram’s ability to filter, scroll and search images of anything in the world – how many ‘one click’ purchases can you see yourself making?
Do you need help optimising your businesses Instagram account to generate more leads through the new native payment feature? Get in contact today – we’re here to help!
David’s been around at Rocket for years and completes everything from marketing and social media strategy to handling many of our biggest accounts. Before joining Rocket in the web consultancy team of the early days, David worked as a buyer’s agent for a property development company. Before that he worked in the music industry, managing digital strategy and was one of the first YouTube partners back in the day. He even launched a worldwide music social network site that partnered with major record labels.
Get fast, useful and no-nonsense digital news from our industry experts.
You’ve probably heard it stated that 2017 & 18 are the years of mobile. If this sounds like a fad, think again. More and more consumers are [...]Read Article
Why do brands insist on sounding like they’re wearing a three-piece suit and a 50s haircut on my Facebook news feed? Which, mind you, has people sporting [...]Read Article
The secrets for compiling a winning B2B digital marketing strategy in 2018. B2B Marketing is hard – otherwise, you wouldn’t be here. This ebook will give you [...]Read Article
For each new subscriber, we give a treat to one of our four-legged friends. Please check your inbox and confirm your email to be sure you don’t miss anything.
You can get the latest agency news and follow us
on all our social media platforms below.
Complete the form below and we’ll be in touch nice and fast.