B2B Marketing is no easy practice – otherwise, you wouldn’t be here. Luckily, we’re here to help!
Although complex, developing a B2B marketing strategy is similar to a B2C strategy; utilising the same channels, personalised messaging, and creative copy etc.
B2B marketing isn’t about marketing your business to another business, it is about marketing your business to other humans – B2H marketing.
Your prospects business doesn’t have a personal Facebook page, your prospect does. Your prospects business doesn’t decide where their budgets are spent, your prospect does. Your prospects business sure doesn’t research B2B type products, your prospect does. Treat them as a human and your message will be received clearer and easier.
How do you market to humans, download our eBook to find out!
Are you looking to impress your boss by going from stuck ✖ to success ✔ with your B2B marketing strategy? Are you looking for a deeper understanding for the reasons behind your strategy and be confident with the execution? Are you looking for practical insights into what does and doesn’t work with B2B marketing? If you’ve answered yes to any of these questions, download our eBook NOW!
Learn how to drive leads through B2B digital marketing from our practical guide.
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You’ll probably know Stephen’s friendly face if you’re working with Rocket. He collaborates with new and existing clients, developing digital marketing strategies to grow their businesses and increase profitability. UK-born Stephen was educated at the University of Liverpool before moving to Australia in 1999. He has over 15 years of experience in technology, software, CRM and web marketing, and his up-to-the-minute knowledge is invaluable for both client ROI and our client seminars. He loves helping clients harness the opportunities that digital presents them with. Yep, he’s a proud Englishman, but we’ve adopted him as one of our own.
Stephen is a keen karaoke singer when the opportunity arises. He’s also an Instagram aficionado and would be happy to provide a few pointers on Snapchat filters next time you see him…
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