• PPC
• Search

Congratulations! You’ve reached the end of another year without collapsing in a heap, and so have we. Now seems to be as good a time as any [...]

• PPC

The holidays are arguably the best time of year – sleep-ins, delicious food and the time spent with loved ones. It’s also the time when purse strings [...]

• PPC

Click blinkers and getting the whole picture AT&T have the dubious honour of being the creators of the first banner ad; a simple landscape image with the [...]

• PPC
• Search

Bing. It’s like that distant cousin you always hear about but haven’t spoke to in years. Just because you haven’t seen this cousin, doesn’t mean they don’t [...]

• PPC
• Search

Looking at a new account in Google Ads can be overwhelming, with so many settings and reports that could indicate wasted spend or under-performance. What follows is [...]

• PPC

There are seven automated PPC  bidding strategies from Google that help advertisers reach a variety of business goals with minimal work. Three of these are based on [...]

• PPC

Since the year 2000, empires have been built on Google AdWords! It’s a brand which is synonymous with digital marketing and has been the bedrock of online [...]

• PPC

With more than 2.1 billion users, social media is one of the largest markets the world has ever seen. It doesn’t matter if you’re a small e-commerce business [...]

• PPC
• Search

When looking over a new AdWords account, what are some of the warning signs that indicate wasted spend, or an account in poor health? In this article, [...]

• PPC
• Search

It’s all about the transition from “searching and organising the world’s information to AI and machine learning”   Artificial Intelligence or AI is slowly integrating into our [...]

• Google
• Lead Generation
• PPC

Have you wondered what it takes to make the most if your AdWords campaigns? Senior Consultant, Stephen Mumford, talks us through the fundamentals of AdWords and what [...]

• Lead Generation
• PPC
• Social

Target the right people with Facebook’s value-based lookalike audiences.     Facebook has roled out Value-based Lookalike audiences – a game-changer for those running complex Facebook campaigns [...]