It’s the end of the year. We’re busy. We’re distracted. We’ve got information, content, ads, things, products, stuff being thrown at us every second of every day. [...]Read Article
1. Paid Email Marketing Email Marketing is a powerful tool within a digital marketers’ repertoire and is grossly undervalued right now. As the average cost per click [...]Read Article
Copywriting is no easy task. In fact, it can become quite frustrating and time-consuming to write compelling copy that will engage your targeted persona as well as [...]Read Article
If there’s one thing that flat out kills a marketing campaign it’s not understanding what the people you’re talking to specifically value. This is where buyer personas [...]Read Article
As defined by Hubspot, it is the “process buyers go through to become aware of, evaluate, and purchase a new product or service.” Thereafter, in an ideal [...]Read Article
You’re probably familiar with the term “content is king” but did you know that a lead magnet (or hook) is his right-hand man? Without an effective lead [...]Read Article
The secrets for compiling a winning B2B digital marketing strategy in 2018. B2B Marketing is no easy practice – otherwise, you wouldn’t be here. Luckily, we’re here [...]Read Article
Email has rapidly evolved over the decades from an unsaturated, new shiny tool for both consumers and marketers, to a forum for unsolicited spam and is nowadays, [...]Read Article
In order to thrive within the competitive hospitality industry, accommodation providers must adapt to dynamic marketing environment. OTA’s have come along within the last few years and [...]Read Article
Ever wondered what the right decision is when looking at hiring an agency? The agency Vs. in-house debate has been discussed previously, so what do you look [...]Read Article
Have you wondered what it takes to make the most if your AdWords campaigns? Senior Consultant, Stephen Mumford, talks us through the fundamentals of AdWords and what [...]Read Article
Content Marketing has proven time and time again to engage prospects and customers. Want to get started with content marketing? Learn how to create high-quality content for your [...]Read Article
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