Thoughts on all things business and marketing
Ever been told you only get once chance to make a first impression? In our online world of endless choice, short attention spans and jumping from one [...]
Read ArticleAs marketers, we know our campaigns will often live or die based on the quality of the landing pages we send traffic to.
Read ArticleOnline video is the king of all digital formats.
Read ArticleIn today’s digital marketplace your website is the most powerful marketing tool at your disposal. It’s your online salesman. A great small business website provides a seamless [...]
Read ArticleA carefully crafted landing page can see your conversion rate soar. On the flip side, a sloppy landing page can see your marketing budget and content marketing [...]
Read ArticleImagery is crucial to how you present yourself to your audience, communicate your message and build your brand. It is just as important as your logo and [...]
Read ArticleCopywriting is no easy task. In fact, it can become quite frustrating and time-consuming to write compelling copy that will engage your targeted persona as well as [...]
Read ArticleHave you jumped onboard with YouTube advertising yet? If not, it’s probably time you did! We are amidst a great shift in the way people consume [...]
Read ArticleAccording to Google, over 14.6 million Aussies are watching videos (YouTube) for an average of 19 hours 12 minutes.
Read ArticleGoogle recently shared that they now handle trillions of searches every year. As of 2018, more questions are being asked and more information is being sought than [...]
Read ArticleWhat is a landing page? A landing page (or squeeze page) is a page designed to receive traffic from a specific source for a specific purpose. They [...]
Read ArticleWith the digital marketing realm becoming increasingly competitive, many brands are finding it harder to find a share of voice and more difficult to promote their businesses [...]
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