Marketing automation software provides you with the ability to send personalised communications (email, SMS, even physical letters and postcards) to individual contacts within your CRM at different times, based on the actions the individual takes on your website. Further to individual communication, many automation platforms will now allow you to organise events, manage website pages, schedule social media posts and accept payments for goods and services. This “always on” approach to marketing takes a lot of the manual tasks out of the equation to let you focus on developing other areas of your marketing.
The screenshot above shows an example of a visual workflow. When setup correctly these allow for individuals to receive a personalised and segmented communication based upon the actions they take on your website.
If you’re serious about improving your marketing, jumping into marketing automation will provide you with a genuine advantage over your competitors who are yet to explore how marketing automation can help them.
Gain more insights into the State of Digital – Australian Education by downloading our latest State of Digital Report.
You’ll probably know Stephen’s friendly face if you’re working with Rocket. He collaborates with new and existing clients, developing digital marketing strategies to grow their businesses and increase profitability. UK-born Stephen was educated at the University of Liverpool before moving to Australia in 1999. He has over 15 years of experience in technology, software, CRM and web marketing, and his up-to-the-minute knowledge is invaluable for both client ROI and our client seminars. He loves helping clients harness the opportunities that digital presents them with. Yep, he’s a proud Englishman, but we’ve adopted him as one of our own.
Stephen is a keen karaoke singer when the opportunity arises. He’s also an Instagram aficionado and would be happy to provide a few pointers on Snapchat filters next time you see him…
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