Atkinson Vinden Lawyers initially engaged Rocket to run a PPC campaign for two of their core competencies – Family Law and Employment Law.
In Phase II, we branched out into niche areas of the AV Lawyers practice. The result was cost per acquisition (CPA) falling from $477 to $87, an 82% decrease. Digital marketing is now the largest marketing expenditure in the firm with the highest ROI.
Through the implementation of retargeting campaigns, there has been an increase in ROI 8x the media spend. A greater feedback loop between Rocket and AV Lawyers allowed for the identification of profitable areas featuring high search value and commercial intent.
Atkinson Vinden Lawyers initially started off on a 6-month engagement incorporating SEO, PPC and benchmarking of these two tactics. After a successful initial 6 month engagement, Atkinson Vinden Lawyers changed the engagement to become one of our agile marketing clients. In addition to our digital marketing work we also worked through a complete re-build of the Atkinson Vinden Lawyers website.
In such a competitive market, Rocket identified that whilst traffic is priced relatively high in the Law Industry, we needed to ‘squeeze the lemon dry’ and work towards improving CTR’s and Conversion rates.
Managing the full digital strategy of Atkinson Vinden Lawyers, from the development of squeeze pages to SEO, PPC and content marketing, Rocket have also worked closely with key members of Atkinson Vinden Lawyers to strengthen internal reporting processes to ensure leads and lead quality are effectively tracked and accounted for. It’s Rocket’s full Methodology in play.
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