For much of 2020 I was working on the assumption that 2021 was in many ways going to be very similar to the previous eight months. Large sections of the economy being heavily restricted. States shut-off from each other. Australia locked away from the rest of the world. Flare-ups triggering changed restrictions and even more potential lockdowns. Consumer and business confidence continuing to be shaken.
A few things have happened in the past month or so to change my thinking. At Rocket, we’re planning for a very different 2021. We see Australian businesses getting moving again to reclaim lost revenue and put into action the positive plans they had for 2020 before everything got turned upside down.
So, at the risk of getting things horribly wrong, here are 5 things getting me very excited for the coming year.
Rocket’s approach to recessions (and other negative events) is that they represent a rare opportunity to grab market share at the expense of competitors less willing or able to aggressively fund their sales and marketing functions.
Equally important though, is understanding how your prospects and competitors are likely to be behaving in the future. If, as I am suggesting, opportunities for growth and increased spending are just around the corner then business owners, CEOs, CMOs and anyone else interested in increasing revenue needs to be preparing for what this will look like for them.
Ramping up sales and marketing takes time and none of us operate in a vacuum. Will a “wait and see” strategy work if one or more of your competitors are already gearing up for a major marketing blitz to start the new year?
So before you take your foot off the pedal for a well-deserved rest from what has been a crazy 2020, you need to ask yourself - what exactly you will be coming back to face in 2021?
We love talking marketing with business owners and marketers all around Australia. If you’d like to have a chat about what we’re seeing in your industry, and how this translates to marketing opportunities for you, then get in touch. You can let us know you’re interested here or by calling 1300 059 620.
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