by Britt Smith on December 1, 2020 | Digital Marketing Strategy

Kick off the New Year right with these 5 quick tips to help you make the most of your marketing in the final weeks of the year. 2021 is just around the corner and now is the best time to wrap up, review and plan so you hit the ground running in the new year.

With these 5 tips for marketers, you’ll be more than just steps ahead of your competitors, you’ll start the new year feeling focused and organised, already hitting your targets.


1 - Wrap up final projects for the year

With only so much time left, it’s important that you assess where any final marketing projects are at, that you’re hoping to wrap up by the end of the year. Make a list of what you’re trying to achieve, and quickly decipher whether it’s achievable to deliver each project before the end of the year. You can then plan what needs to move onto your 2021 to-do list, and what you need to prioritise in these final weeks.


2 - Understand industry trends and competitors

It’s been a crazy year for everyone and top priority for most businesses has been to survive, leaving little time to keep an eye on what’s going on around them. Take this opportunity to research digital marketing trends and check in on what your competitors are doing. This is one of the most valuable ways to plan for the new year, understanding the state of your industry and learning from your competitors’ successes and failures. This will set you up to start 2021 ahead of the game and certain of your strategic position. A great place to start looking at industry trends is on IBIS World, and for your competitors check out BuzzSumo or SEMrush.


3 - Reassess goals and tactics

We are halfway through this financial year, which means you’re hopefully halfway to achieving your objectives and through your marketing budget. You now have an opportunity to assess what you’ve achieved already this year by reassessing the goals and tactics. Have the goals and tactics you’ve set put the business where you want it to be? Or is it time to reset these so that you kick start 2021 with a fresh set of goals and tactics that mean you’ll achieve your objectives? Perhaps there are new tactics that you haven’t considered yet, like advertising on Google Maps or producing your own eBooks.


4 - Test new tools

There’s so much new tech out there, and as a digital marketing agency, we are huge advocates for leveraging these tools to run a business. When you’re strapped for time throughout the year and you earmark a new tool that you’ve come across but didn’t have the capacity to give it a proper trial, well now is the time. We encourage you to research and trial tools that fit the needs of your business, team or individual deliverables. This way, you’ll start 2021 with an efficient system in place to support you achieving your goals.

Tools that we think are worth testing out (if you aren’t already an advocate) include Asana (project management),  Buffer (social media scheduling) Zoom (webinars and video conferences), Calendly (scheduling), Canva (design) and PandaDocs (contract management).


5 - Review performance of content and channels

Now is the perfect time to review the performance of channels and the content being served to your audience. Which channel and what content is driving the most traffic to your website, garnering the highest engagement or delivering the most leads? By doing this you will be able to identify what is delivering you the best results and where you should focus your resources in the new year. One thing is for certain, focusing on only one channel or one type of content is never the answer. Ensuring your marketing strategy leverages multiple channels and types of content is the most effective way to drive results and mitigate risk.


What next?

If you want to hit the ground running in 2021, Rocket can review your digital marketing strategy and develop the right tactics to put in place so you can achieve your business goals. It could even be the right time to look at outsourcing your marketing function, with many Australian businesses with under 100 employees benefiting massively from the flexibility, expertise and ultimately the results associated with fully outsourced marketing.

If you are not sure where to start, and would like digital marketing experts from our agency to take a look at your strategy, then get in touch with us on 1300 059 620. We would be more than happy to help!

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