by Garry Viner on May 27, 2019 | Case Studies
by Garry Viner on May 27, 2019 | Case Studies
In an industry that had become increasingly competitive, it was not enough to hit previously acceptable revenue and ROI targets. For this engagement to be truly successful, we needed to hit targets that were challenging to say the least and completely incongruous with existing performance. It was clear that simple evolutionary improvements was not going to cut it, and if we were to hit these targets we would need to do something transformative. We started with a thorough audit of the entire account.
Revenue tracking was no longer working correctly and there were gaps in the correct recording of transactional data within Google Ads, meaning difficulties in optimising against revenue. Lack of structure around the separation of brand and non-brand terms, with budget allocation reflective of this.
A scattergun, rather than strategic, approach to bidding on search campaigns.
Shopping campaigns that were not taking advantage of the latest techniques within Google Ads.
Budgetary decisions did not make sense in terms of what was working and what was not working. This extended to the times that campaigns were running, as well as identifying money wasted on irrelevant search terms.
The CPCs paid by the client were unnecessarily high.
Rocket worked with our Shopping partners at Google to ensure that all shopping campaigns were optimised and automated where possible.
We provided advice to the client on how better to ensure that their merchant feed was optimised and how to make their listings stand out from competitors.
We embarked on a thorough rebuild of their search campaigns which involved:
In the three months since we started the rebuild, we have seen revenue increase by 85% on the previous period. To achieve this we spent 7% more, meaning an increase on ROI of 73%.
Some of the above reflects seasonal trends so it’s useful to look at how this compares with results from the same period last year. Year on year, the increase in revenue is 42% with a 10% decrease in spend and a resulting ROI improvement of 57%.
Having worked successfully with Rocket previously, I felt that they were the right team to assist us in turning around our online performance from both a paid and organic point of view. After a competitive pitch process, they were appointed in Jan 2019. The early results look great and the team has gone above and beyond to deliver the results we needed in a timely and professional manner. I would not hesitate to recommend them to other organisations in a similar situation.
Racquel Collard, Marketing Manager, 4 Cabling
Curious about what we could do for you?
Get Your Free Strategy AuditGet fast, useful and no-nonsense digital news from our industry experts.
Meriton is the largest Australian owner-operator of hotel apartments in Australia. They offer more than 4,491 rooms across 17 Hotels in Brisbane, Sydney and the Gold Coast. [...]
Case StudyEdwards Michael Powell Lawyers is a specialist litigation law firm providing benchmark legal services for over 30 years. The firm provides expert services in all areas of [...]
Case StudySunDoctors, a chain of skin cancer clinics with 28 locations across Australia, engaged Rocket Agency to drive new customer acquisition. The core objective of the campaign was to [...]
Case StudyFor each new subscriber, we give a treat to one of our four-legged friends. Please check your inbox and confirm your email to be sure you don’t miss anything.
Continue Reading
Book A Consultation
You can get the latest agency news and follow us
on all our social media platforms below.
Complete the form below and
we’ll be in touch nice and fast.
Complete the form below and
we’ll be in touch nice and fast.