by Karla Sumera on August 16, 2016 | Search

Over the last quarter there have been three significant changes launched by Google that will provide both opportunities and implications for website owners. This article will cover the three changes made by Google and provide a quick snapshot of what this will mean for you.


1. Google strengthens mobile-friendly ranking signal


In March 2016 Google announced further changes they would be making to their algorithm to strengthen the effect of its mobile friendly ranking signal, with the roll-out beginning in May 2016. And, it has now been officially announced that the stronger ranking signal is in effect.

What does this mean for website owners?
If your website is already mobile friendly then there are no implications of this change for you, however, if your site isn’t mobile friendly you will now have even less of an opportunity to show up in mobile search results. This means that now it is more important than ever before to ensure your website is compatible with a variety of screen sizes and devices.

Learn more about Google’s algorithm changes.


2. Google launches their new mobile-friendly testing tool


With the change to push for mobile friendly websites, Google has also launched their new mobile friendly testing tool.

What does this mean for website owners?
The updated version of the tool will now provide you with a cleaner, simplified report to show you if your web pages pass Google’s Mobile Friendly Test as well as provide any relevant recommendations to improve usability for that particular page on mobile device.

Read more about Google’s new testing tool.


3. Google launches rich cards for movies & recipe websites


Google has taken steps to upgrade it’s rich snippets functionality by adding “Rich Cards??? for movie and recipe websites. They also added a new section in the Google Search Console for reporting upon the performance of these Rich Cards.

What does this mean for website owners?
Whilst this feature is currently only available for movies and recipes, Google has released a reporting feature in Google Search Console to specifically measure the performance of Rich Cards. This indicates that they will most likely look to expand this feature to other categories in the future.

Learn more about Google’s new Rich Cards.

Karla Sumera

Karla’s one of our resident Search Engine Optimisation doyennes. She covers the end-to-end development and implementation of cutting edge SEO strategies, based on a user focused approach, data driven insights and an eye for design. Karla has been key in optimising campaigns for all types of client, from large e-commerce sites in high-end fashion to pharmacy retail, online retail and travel, as well as B2B lead generation sites within niche markets. She really gets a kick out of helping clients make sense of their numbers and translating raw data into useful insights that deliver big results for them.

Recent Posts by Karla Sumera

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