Here at Rocket, we're obsessed with getting better. We take training very seriously and spend a lot of time and money on making sure the team knows how to get the most out of any campaign. With the rate of change in digital marketing, you have to accept that what worked yesterday may simply not be good enough for today.
Here are 24 learning resources, broken into types of learning, we think you'll get real value from.
Hopefully, more than a few become part of your normal routine and help make you the smartest marketer in the room.
Here's a bunch of sites which will inform you, train you and even certify you.
There are literally dozens of great resources we left off this list. Work out what you want to learn, and find the best resources online that will suit your learning style.
An excellent way to learn while doing other things is to listen to podcasts. Every month, new marketing podcasts are launched by seriously impressive marketers, strategists and entrepreneurs. Turn your commuting time, gym sessions or walks into learning sessions. If you find the right podcasts, it won't feel like work at all. Here are a few we're listening to:
Email can be a drain on productivity, but there are ways to use it to your advantage when it comes to learning. Subscribe to the best of these websites and read their regular curated emails. Here's a few of our favourites:
To make the most of the time, and the cost, make sure you find a conference that is right for where you are now, what you do and where you want to be. Use your time wisely while there and come back with a small but valuable action list. Here's five of the best we've sent team members to and got our money's worth:
Some advice in terms of where to start? Browse the list and find a few that work for you in terms of subject matter and delivery style. Then stick to them, apply what you learn and thrive.
If you'd like a chat about marketing, training and how we cope with never-ending change, then get in touch on 1300 059 620. We always love a chat.
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