by David Lawrence on August 27, 2019 | Agency News

Last Updated on

We’ve been working in digital marketing for so long we remember a time when there were so few tools you knew all of them.

Those times are a distant memory. If you’re serious about digital marketing in 2019 you’re using a suite of tools. If you’re not, you’re not doing the right thing by yourself or your client.

Here’s the reality though, we have way too much choice. According to the excellent chiefmartec.com, as of April 2019 marketers had access to a staggering 7,040 marketing technology tools.

Here’s a graphic showing the insane growth in these tools since 2011.

https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/

Here at Rocket we’ve done the hard work and removed 7,022 potential choices to give you the 18 tools the team here at Rocket are using and loving right now. They may or may not be right for you – but based on our experience, we think they’re well worth looking at.

1. Activecampaign.com

Integrated email marketing, marketing automation, and small business CRM.

2. Ahrefs.com

Ahrefs helps you learn why your competitors rank so highly and what you need to do to outrank them

3. Adbeat.com

View display ads of competitors and more.

4. Builtwith.com

Look under the hood and see what sort of technology competitors have installed on their website.

5. Buzzsumo.com

Analyze what content performs best for any topic or competitor.

6. Calculoid.com

Engage users, collect leads and accept payments with easy to build web calculators.

7. Analytics.google.com (Google Analytics)

You probably know and use this one already. Make sure it’s accurate, KPIs have been established and most importantly, that you use it – often.

8. Hotjar.com

Reveals the online behaviour and voice of your users via tools which collect qualitative data on your website visitors.

9. Hubspot.com

From the folks who invented inbound marketing, the awesome software which helps with marketing, sales, service and more.

10. Invisionapp.com

InVision is a prototyping tool that allows you to create clickable versions of your designs prior to going into design or development.

11. Mailchimp.com

An all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties via email.

12. Optmyzr.com

Enterprise-grade search marketing tools, scripts, and workflows.

13. Powerthesaurus.org

Very useful thesaurus. Crowdsourced. Straightforward. User-friendly

14. Semrush.com

An awesome suite of tools covering SEO, PPC, keyword research, competitive analysis, social media, PR, content, and more.

15. Similarweb.com

Benchmark against your competitors and industry. Find out where they are getting their traffic from and where they are putting their marketing efforts.

16. Spyfu.com

Your competitors’ most profitable keywords and ads for paid and organic search

17. Surveymonkey.com

Online survey tool to capture the voices and opinions of the people who matter most to you.

18. Unbounce.com

Create custom landing pages with Unbounce.

In Summary

Finally, don’t forget that digital marketing in 2019 is harder than ever before. Digital is now mainstream and the media budgets of your competitors have increased, probably significantly.

Using awesome tools is a must. But so too is making sure that your messaging, offers and execution is the very best in your market.

Don’t be shy! If there’s a part of your marketing you have a question about, give us a call on 1300 059 620 and we’ll be only too happy to chat.

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