by David Lawrence on December 13, 2016 | Agency NewsState of Digital

Digital is becoming more important to most businesses, but the reality is that most businesses don’t (and won’t) transact revenue through their website. They generate engagements, contacts, leads and enquiries from digital activities.

For these businesses it can be difficult to understand the actual ROI from digital investment. This is despite digital being one of the most measurable mediums imaginable.

Web analytics and common analytics metrics typically don’t correlate with actual revenue booked for non-ecommerce businesses. Conventional digital marketing (SEO, SEM, social, CRO etc) generally approach leads, engagements and enquiries from campaigns as equal value.

Download this e-book and you’ll learn: 

  • How to accurately assess the success and failures of a digital approach
  • The most effective tactics and strategies for digital campaigns
  • Expert advice on how to categorise leads for maximum ROI
  • Knowledge of how efforts in digital relate to bottom-line business growth

Complete the form to receive your complimentary copy!

David Lawrence

David brought expertise from a pretty diverse career to the early days of Rocket, starting with a degree in Economics then taking the jump into all things web in the late 90s. He worked on the website development side of things, then followed his interest to the marketing department. Now, he spends his days working with Rocket’s team and clients to ensure we’re doing our best work now and in the future, and speaking at a range of industry events. David’s two favourite parts of his job are looking at the big picture from a business and marketing perspective, as well as solving problems in the here and now.

Perhaps the most impressive thing about David is the fact that he’s never had a fulltime job for a company he wasn’t a founder in!

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