As defined by Hubspot, it is the “process buyers go through to become aware of, evaluate, and purchase a new product or service.” Thereafter, in an ideal [...]Read Article
It’s all about the transition from “searching and organising the world’s information to AI and machine learning” Artificial Intelligence or AI is slowly integrating into our [...]Read Article
Increase SEO Traffic by Updating Your Old Blog Posts It is every content marketer’s dream to rank at the top of search engines, or at least land [...]Read Article
Facebook Ads Manager Update: What Marketers Need To Know On 12 September Facebook announced the merging of two of their advertising tools, Ads Manager and Power Editor. [...]Read Article
Target the right people with Facebook’s value-based lookalike audiences. Facebook has roled out Value-based Lookalike audiences – a game-changer for those running complex Facebook campaigns [...]Read Article
Today, not having an email address is the digital equivalent of not having a home. We use email for so many digital touchpoints; whether that be accessing [...]Read Article
You’ve probably heard it stated that 2017 & 18 are the years of mobile. If this sounds like a fad, think again. More and more consumers are [...]Read Article
Is your Facebook advertising really working for you? How’s your CPL looking? How about your CPA? And CTR? First, let’s take a step back…What actually defines success [...]Read Article
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