About Meet our diverse and dedicated team of lead generation specialists.

Digital marketing champion, business owner and all-round good guy.

David brought expertise from a pretty diverse career to the early days of Rocket, starting with a degree in Economics then taking the jump into all things web in the late 90s. He worked on the website development side of things, then followed his interest to the marketing department. Now, he spends his days working with Rocket’s team and clients to ensure we’re doing our best work now and in the future, and speaking at a range of industry events. David’s two favourite parts of his job are looking at the big picture from a business and marketing perspective, as well as solving problems in the here and now.

Perhaps the most impressive thing about David is the fact that he’s never had a fulltime job for a company he wasn’t a founder in!

James is the guy who markets the marketers, so you know he’s good.

James is as much a part of Rocket as clicks are to conversions. He gained a Bachelor of Communications and Laws (Honours) at the University of Technology, Sydney and has over 15 years of experience in the digital marketing space. You name it – he’s seen it, tested it and mastered it: from PPC to split testing to the latest SEO techniques. Today, he works to develop lead generation strategies for Rocket’s key clients as well as overseeing Rocket’s own marketing plan. After all these years, James still relishes the chance to devise strategies that really deliver tangible outcomes for clients, and working with a great team of people in a cutting edge industry.

No Rocket team member has ever beaten James in a round of golf….yet.*

*Edit – as of June 23 2017, one Rocket team member has beaten James in a round of golf.

Garry is our head dev genius and looks reasonably good in a kilt.

After a few years working in quantitative analysis for investment management firms, Garry moved specifically into web development in the late ‘90s – including a stint in New York for a loan syndication platform. Following Rocket’s foundation and many years of leading web dev, Garry works on analytics, tracking and reporting, as well as Hubspot and other CRM implementations. He leads his team to ensure that production goals are met across all digital channels. Garry’s stoked that Rocket still has a great work culture in which people genuinely get along while delivering high quality work for clients.

Scottish-born Garry has travelled to over 30 countries and only been arrested in six of them. He’s into music, books, cheese, film, travel, football, cheese, long romantic walks in the moonlight, world peace and cheese.

Sharon’s a wonder with the numbers and Mum to two creative kids.

Sharon studied and qualified as a Chartered Accountant in her hometown of Johannesburg, South Africa, before moving to the UK for nine years to study corporate tax and working as a corporate tax consultant. 10 years ago Sharon made the move to Sydney, with eight of those years spent accounting specifically within the web design and digital marketing industry. At Rocket she manages all of our company finances, including receivables, payables, budgeting, forecasting, cash flow, payroll, tax and some Human Resources mixed in for good measure. Sharon loves working with a young, dynamic team and learning about our strategies across all departments.

In one of our favourite Rocket traditions, we all like to give Sharon an appreciative round of applause as she leaves the office every payday!

David is so across the web, he was involved in YouTube before it was cool.

David’s been around at Rocket for years and completes everything from marketing and social media strategy to handling many of our biggest accounts. Before joining Rocket in the web consultancy team of the early days, David worked as a buyer’s agent for a property development company. Before that he worked in the music industry, managing digital strategy and was one of the first YouTube partners back in the day. He even launched a worldwide music social network site that partnered with major record labels. His favourite bits of the job at Rocket are making more money for clients, the great agency banter and the free beer.

If you ever need to know, David can rattle the square root of 7,000 to seven decimals off by heart.

Michelle’s always got a handle on things, whether she’s working or crafting.

Michelle is one of our digital marketing managers, and she keeps everything running like a well-oiled machine. She originally graduated in Information Technology and has been in the online marketing industry since 2004 (the year that Facebook first launched and Brennifer was still a thing, just to make everyone feel old). Michelle started at Rocket as an SEO specialist seven years ago and quickly moved up to her management role. Of course, she still enjoys executing digital work as part of her work today.

When not in the agency Michelle adores a good movie-marathon as well as travelling to new places. She’s also probably the most likely of the team to have glitter or paint on her hands come Monday morning, because she loves her arts and crafts.

Lucie is a creative extraordinaire and avid wearer of bandanas.

Lucie’s flair for designing great user experiences is built on a rich creative career. Over the past 14 years, she’s worked in graphic design and web design for studios with a variety of clients, both on a freelance and in-house basis. Lucie is brilliant at working with colleagues and clients to visually communicate messages in a crystal clear way, whether the end product is a squeeze page, EDM or online ad set. She says the art is in bringing together images, design and content, then tinkering to bring it all together in a single cohesive piece that’s tailored to the online environment.

When Lucie isn’t applying a killer winged eyeliner on the train, she’s sketching fellow passengers while they aren’t looking. We’d be a bit creeped out if she wasn’t so damn cool.

Donna loves getting better clicks for clients (and hopping islands).

Donna moved from a successful electronics engineering career to digital marketing because she was ready to try something completely new, and she couldn’t have been happier with her choice. She has over six years of marketing experience under her belt, starting her training off in SEO and moving to pay-per-click (PPC) soon after as her speciality. Donna is the first to admit she finds digital marketing dramatically more appealing than electrical engineering ever was…

As well as being a dedicated book and chocolate addict in her spare time, Donna is also into exploring new places. Her goal is to visit at least one-eighth of the 7,107 stunning islands in the Philippines before she turns 40. It’s a worthy (and relaxing) pursuit!

Anita’s our token agency Kiwi and a really talented designer.

Anita studied a Bachelor of Design in NZ, then in her first year out of uni she worked for a newspaper designing ads – and hated it. It didn’t take her long to skip over to web design, which it turned out she absolutely loved. She’s been designing for web and digital applications for 10 years since, with a move to Australia sometime in the middle. The original plan was to stay for two years, but Anita loved Sydney so much that it’s now five years and counting. She loves building relationships with her clients and being able to create beautiful websites with a lot of thought and strategy behind the scenes.

Anita has a twin brother and often pre-empts the usual first question by adding, “…and no, we are not identical!???

Ylonah is known as the solver of problems and the organiser of travels.

Ylonah has been with Rocket since way back in 2011, when she joined the team as one of our early SEO specialists. It didn’t take long for her to realise there was a whole other world to focus on in PPC, and by October that year she was hooked. Ylonah is a natural at analysing and solving problems, and that’s why she finds herself enjoying the strategies and implementation of effective pay-per-click techniques so much.

Ylonah’s favourite saying of all time is “You only live once, so make the most out of it”, which reflects the fact that she’s a true wanderer at heart. Because she’s also a natural organiser, she’s always the first to throw herself into managing travel bookings and itineraries for herself and her mates.

Stephen has a calming English accent and a whole swag of knowledge.

You’ll probably know Stephen’s friendly face if you’re working with Rocket. He collaborates with new and existing clients, developing digital marketing strategies to grow their businesses and increase profitability. UK-born Stephen was educated at the University of Liverpool before moving to Australia in 1999. He has over 15 years of experience in technology, software, CRM and web marketing, and his up-to-the-minute knowledge is invaluable for both client ROI and our client seminars. He loves helping clients harness the opportunities that digital presents them with. Yep, he’s a proud Englishman, but we’ve adopted him as one of our own.

Stephen is a keen karaoke singer when the opportunity arises. He’s also an Instagram aficionado and would be happy to provide a few pointers on Snapchat filters next time you see him…

Talk to Glenn for lead generation strategies and a great surfer story.

Glenn grew up amongst the rolling hills of Ireland and moved to sun-soaked Oz in 2008. He brought with him a strong background in IT, software and sales and marketing. Glenn most recently worked as General Manager for a SaaS CRM business where he led his team to bring in the big bucks (we’re talking $15 million of annual revenue), before returning to the digital space in 2015. Now we’re stoked to have him on board as a senior consultant, which means he comes up with innovative strategies and ensures clients are getting a positive return from their investment. Glenn enjoys working across a wide range of industries and tackling the unique challenges that each industry faces.

We’re all pretty jealous that Glenn once did shots with pro surfer Kelly Slater!

Qiret leads people and projects like a champ (just don’t ask her to turn left).

Qiret hails from sunny London, where she worked in media sales, outdoor media and large media agencies in the B2C market. Moving to Australia in 2012 to work with a start-up, Qiret then found herself at Rocket as a Digital Account Manager and moving up to Digital Account Director. We don’t know what we’d do without Qiret, to be honest. She’s responsible for putting together effective lead generation strategies and leading our account managers to achieve optimal results for our clients. Qiret loves the dogs in the agency and the people she works with (often in that order: dogs make the best people).

You should know that Qiret couldn’t turn left when riding a bicycle until she was about 12. In all honesty, she still can’t really do it. Awkward!

Irish is a customer service pro with a dark lip-syncing past…

Irish was born to multitask, supporting clients with their websites, emails and domains over email, chat and phone. She graduated with a Bachelor in Computer Science in 2011 and launched into the customer service industry, making people’s lives easier ever since. If you need help with your .coms or your IMAP, Irish is the expert to speak to. When she’s not on the other end of the phone, Irish is reading, watching movies and TV series, travelling or listening to music.

Irish took part in a talent contest at the age of eight, but her backing tape failed at the last minute. The DJ advised her to lip sync instead and she was so convincing the audience thought she was really singing. Irish still feels guilty about it today!

Mark is a pro wrangler of keywords, keyboards and camera equipment.

Mark’s been specialising in SEO since 2010, and you can be sure he’s spotted every panda, penguin and hummingbird ever since. He first stepped into the digital world with a Bachelor of Science in Information Technology at the Asian College of Technology, then later became involved in digital marketing and specifically the complex and ever-changing world of Search Engine Optimisation. Now he’s part of our specialist team, monitoring and enhancing SEO performance for our clients with an eagle eye.

When Mark’s not helping clients up the search engine ladder, you’ll find him blogging about sports and events in his spare time. He’s also got a natural eye for great composition and has a passion for photography, specialising in capturing events and people.

Warren is a celebrated whisperer of SEO algorithms.

Warren’s part of our vital SEO team, which sees websites climb up through the rankings through the informed use of keywords and links. He graduated in Information Technology and worked for a UK based SEO company for seven years, where he worked across a number of departments and witnessed every up, down and algorithm change in that time. At Rocket, Warren manages onsite and offsite jobs, keeping a watchful eye on your campaign’s SEO performance and recommending adjustments when needed. His favourite part of the job is when clients notice a dramatic difference in their SEO performance and web traffic.

Sarrah’s organisational skills are unparalleled, and they seriously keep us sane.

Life can sometimes take you in unexpected and wonderful places. Sarrah originally studied and worked in law for seven years, and then made a big move into web design and digital marketing and never looked back. She’s been our beloved Office Manager for a while now, and her planning, delegation and administrational talents are what enable us to stay so busy and answer so many clients’ needs. Sarrah loves the culture and the people at Rocket, as well as the fact that no two days are ever the same. She’s lived in Sydney her whole life and would love to work overseas for a few months in the future.

Living up to the adage, “always a bridesmaid, never a bride???, Sarrah’s donned a bridesmaid dress five times now!

Sachin is a passionate digital marketer and adviser leading growth strategies for his diverse client base.

Sachin has also been responsible for winning several industry awards for his work on client campaigns, taking out the Google Premier Partner Award for Display Innovation AU/NZ and also being a nominated finalist at the AMY Awards 2017 for his work on two campaigns!

Apart from winnings awards, Sachin lives and breathes Facebook, not purely to organise his busy social calendar, but because of the ever-evolving capabilities of the platform to generate leads for his client base.

Sachin was born in South Africa and has recently taken off on jaunts to Thailand, Fiji, Philippines, South Africa and New Zealand!

And… of all things, he wishes he could have a better tan!

Having previously worked with global and renown brands, Andrew brings his vast expertise to maximise ROI for his beloved clients at Rocket.

Graduating from the University of New South Wales with Distinction, Andrew has since then become a digital marketing unicorn, worked with multinational companies such as Ogilvy and News Limited, met Bill Gates and starred in music videos.

A jack of all trades, Andrew combines his experience across design, UI/UX, coding, paid and earned advertising to create strategic digital campaigns for brands such as Intel, Transport for NSW and Huawei where he strives to maximise ROI for his beloved clients.

Other than being an overachiever at work, Andrew is a night owl and channels his inner-entrepreneur. He owns various e-Commerce businesses and dabbles in affiliate marketing. During his downtime, he’s travelled over 70 cities around the world, including Thailand where he has trained and competed in Muay Thai. You’ll also find him with his acoustic guitars and ukulele playing a casual riff!

You won’t forget his name or his brilliant communication skills.

Jasha joined us after working as a travel agent, a freelance digital consultant and a digital co-ordinator in the past. Now at Rocket, he manages client campaigns with a highly organised mind and provides top strategies to increase your marketing ROI, and is currently studying his diploma in project management. Jasha appreciates his diverse clients and the interesting challenges they each bring to the agency, as well as the fact that there’s always something new to learn about digital marketing.

Jasha also works as an Australian Army Reserve Combat Engineer. He has somehow found the time to travel to about 28 countries in total, and next on the list is Central America because the Caribbean is calling. Oh, and he also brews his own beer!

Dyan’s a blackbelt, both in taekwondo and in tricky technical questions.

Many of you will know (and love) Dyan because she’s one of our go-to’s for domain renewal, email setup and technical assistance. We don’t know how she juggles phone, chat and email all together, but we can assure you she is a multi-tasker extraordinaire! Dyan’s been a technical and customer service guru for almost a decade; designing software, squashing bugs in code, providing technical support and generally being a really helpful person to have around. She loves interacting with people and resolving any questions or issues that crop up for clients.

Dyan and her travels to Singapore, Malaysia and Thailand have only increased her wanderlust. She’s a sports and outdoor fanatic – put a mountain in front of Dyan and she’ll climb it!

Davy is a French Web designer who arrived in Australia in 2016, bringing his French touch to graphic design down under.

He’s always been interested in design and technology, so after a Diploma in Industrial Electronic Engineering, he naturally oriented himself to graphic design. Davy studied in Global Graphic Design school before gaining 10 years of experience in a marketing agency, where he started as a Graphic Designer, progressing to Art Director, and eventually the Creative Director. Needless to say, Davy is passionate about what he does and is eager to keep developing his skills.

Davy also has a taste for challenges and adventure, as well as a desire to learn new languages. This is what pushed him to first travel to Australia, where he worked as a volunteer in a wildlife sanctuary and fell in love with the people – and the koalas! His passion for graphic design still intact and his newfound love for Australia in tow, he started working for a slew of Aussie companies until he found a permanent place here at Rocket.

In his spare time, Davy likes to travel and meet new people from different cultures, ride his motorbike, watch superhero movies at the cinema, and have parties with friends and colleagues.

After having an existential crisis in her mid 20’s, Stef decided to join a digital agency.

Stef has often said that if she wasn’t successful in obtaining a role, she was heading back to uni, adding to her PR & Journalism degree she had already graduated with. Alas, Stef has landed herself here at Rocket as an Account Manager which she enjoys more often than not, working with a dynamic client base. Stef is also the most likely to have technology issues, of which many times requires hitting the “on” switch or plugging in the correct cord, something the team never lets her forget.

Being born & bred in Sydney, Stef loves the city and all things that come with it; coffee, food, shopping and yoga. The go-to foodie in the office, Stef can always be seen with some kind of chilli flavouring on everything. If Stef isn’t talking food or wine or even attending her Yoga class, we have also come to know Stef as the reigning Mario Kart champion (many still beg to differ) showcasing her Nintendo 64 proudly at home as some kind of 90’s artefact.

Nat loves the agency life, acquiring well-rounded skills and building relationships with his clients, but not as much as he loves a good pizza or dumpling.

Before joining Rocket, Nat worked in the programmatic advertising space after completing his Bachelor of Business with a major in Marketing at the University of Technology Sydney. Before uni, Nat jetted off overseas and lived in the UK for 12 months. Having worked for a corporate team building company, Nat definitely brings a great dynamic to the team.

On the weekends, he enjoys a game of football and/or basketball, attending the many festivals Sydney has to offer as a big advocate for the Keep Sydney Open movement. Challenging many of the Rocket team members to a Mario Kart tournament, Nat likes to think he reigns supreme in the office – not all of us think so, though!

Ekaterina has come onboard as our very own Social Media Specialist, launching many of our client’s social strategies to new places.

Have you ever been stuck in an endless scroll on Facebook to realise you’ve spent the last 23 minutes looking at memes you don’t get? Yeah, you have! But all hope is not lost. Thanks to Ekaterina, we can be confident that at least our client’s sponsored content remains relevant, topical and converting.

Ekat hot-footed away from her criminal defence pursuits to get back into sales + marketing and she’s now an enthusiastic social strategist as well as a keen propagator of new social approaches. She’s worked in corporate, start-ups, bars, and loves to make a mean margarita. She has a deep respect for language and writes postmodern movie reviews on the side so don’t be surprised if you’ll always find a pun or five in your copy.

Ekat is the instigator of many social scenarios in the office and is most likely to take out the best-dressed award at every event she attends, something that many in the office are envious of.

Cherryl works as an SEO specialist and enjoys dissecting website’s pages, looking for issues and providing recommendations. 

Cherryl left a very comfortable job which she had for more than two years in a self-publishing company to look for a more challenging job which she has found at Rocket Agency. She was introduced to SEO in 2012 believing it was destiny that brought her to that position. From then, she has fallen in love with SEO, she is hooked to it and can’t imagine herself doing anything different.

“What I like most about my job here is that it allows me to do all-round SEO from onpage to offpage and a little implementation. I am learning a lot here and it’s becoming more interesting each day. Most of all, the thing that I like most working at Rocket is the people I get to work with.  I can be  myself around them, I can sing while working or dance on my chair. It’s fun! I can totally feel like I’m working and at the same time having fun. Work doesn’t feel like work if you’re enjoying it. It can be stressful but it’s fulfilling.”

In her next life, Cherryl wants to be a beauty queen without the Q&A portion, a flight attendant to travel the world or a runway model to try on different clothes and be fabulous. Being a real nature lover, she likes to get to the beach or a forest and be somewhere there’s fresh air.

Todd originates from Wollongong, understanding all things digital marketing.

Todd has come on board as part of the Rocket team after graduating from the University of Wollongong with a Bachelor in Communications & Media Studies, majoring in Marketing & Advertising. Throughout his studies, he also dipped his toe in many digital media initiatives. Todd is passionate about all things digital, marketing and media, offering up many ideas for both Rocket and our clients. Constantly kept on his toes within the industry, he is always learning and adapting to the ever-changing landscape of digital marketing.

It isn’t all work and no play for Todd, having caught the travel bug early on – travelling Europe with is Triplet brother, and heading to Japan, New Zealand & the Australian slopes to zip down the snowfields faster than his mates. Todd’s goal is to travel to 50 countries before he is 50, a challenge we would all gladly accept.

Oscar is a gun when it comes to all things PPC, leading the way for clients in the digital space.

Having been born in the Netherlands, Oscar then lived and grew up in New Zealand before making the leap across the lake to Australia. Oscar’s career in digital was kickstarted a few years back when he competed in the Google Online Marketing Challenge – having now worked for many different prominent Australian tech businesses.

PPC & SEO run through Oscar’s blood having his finger on the pulse of all things social, SEM and digital strategy. Oscar doesn’t spend all his time only chasing 1 passion, he is also an avid traveller, Soccer fanatic, surfer and has a record collection at home that is one to definitely boast about.

Bec is a creative designer who adds a personal touch to everything she does.

Currently studying a Front-end Web Development course, Bec is passionate about her design work, often implementing her new skills and talents into all her work. Lover of all things art, she regularly attends nude life drawing classes or can be found wandering around various art galleries. Bec uses these inspirations and ideas to flare her own creative talent when working on client designs or designs of her very own.

As many people at Rocket, Bec has visited a huge number of countries (24), of residing in each for months at a time, even living in Tennessee, USA for 3 years. Pop art paintings are Bec’s real passion, often painting her own in between surfing and swimming at the beach of a weekend as well as scuba diving all around the world. Always with a story to tell, Bec often has the office captivated when talking about one of her many adventures.

Bio coming soon…

Harrison is probably the only chess player to be a regular attendee of the Hardcore Rave scene #Rave2TheGrave

As a graduate of the University of Sydney with a double degree – Media/Communications & Law – he has worked in every industry from written journalism & live radio broadcasting to video production and digital marketing. Harrison uses his hands on role to optimise client campaigns and uses creative tactics to get the best results for our clients.

He is an absolute fiend for leftover Souvlaki often seen with a mouthful between his multiple sporting commitments of a weekend. You’ll also find him dancing it up at just about any music festival wearing his trademark bucket hat & wrap around sunnies. Harrison also dabbles in YouTube, running his own channel to an audience of 50 000+.

Ivan has always had a passion for web development, watching a project grow from nothing to a full-functioning website.

Having studied a Bachelor of Science in Information Technology, Ivan’s passion landed him his first job as a web developer the same year he graduated. Ivan knows his HTML from is CSS and PHP from Javascript – language we aren’t all familiar with.

Although Ivan is very much a team player, he is also an avid boxer, releasing his stress on punching bags after work most afternoons. He spends his weekends in the mountains, breathing fresh air and hiking with his mates, enjoying natures natural ambience.

Marilyn has been in the SEO world since 2008 meaning she has witnessed every algorithm change within the last decade. 

Originally working for a UK based SEO company for 7 years, Marilyn has also worked across many US company accounts before coming onboard the team here at Rocket. Graduating with a bachelor of Science in Information Technology, it is no doubt Marilyn was a working scholar during her University years.

A Volleyball enthusiast, she is an absolute go-getter and uses her faith to strengthen relationships with the team and enjoy life to its fullest. Spending her time off selling native fruits and enrolling in extracurricular activities, Marilyn is a breath of fresh air here at Rocket.

Zee is an avid comic sketch artist, drawing on any scrap piece of paper she can get her hands on.

Transitioning from a Computer Engineering Student to a Human Resource Development Manager graduate, Zee was originally with a Webhosting company for 7 years before joining the team at Rocket thirsty to learn and thrive in a new role. Need information? Zee will use her expertise and find it for you, taking on a lot of research tasks and analysing data on behalf of clients and Rocket.

She enjoys shooting hoops when she can and plays the guitar regularly having performed in a band during her high school days.  Zee is also an active gamer and enjoys solving complex problems and puzzles.

Mickaela was born in London before moving to Sydney at the age of 18. 

We aren’t sure whether it is her accent or her love for Queen Lizzy that gives her British heritage away, but Mickaela is well & truly a Sydney-sider now. After initially chasing her dream of studying a Fine Arts degree, Mickaela enrolled in a BA of Commerce and re-purposed her love of art through marketing. She has advised us that although her love is art, you’ll usually find her in the ocean during her free time.

Summer seems like the season for her, given her love for the ocean, although chasing winter and a bucket list dream of seeing the northern lights has seen Mickaela travel to Iceland. Just as rare seeing the northern lights in person, are photos of Mickaela – having missed all of her school photos, this is as close as she’ll get. We feel privileged.

Woof. Woof. Woof.